SEO: Why You Need A Content Strategy
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.
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Marketing
Nonprofit Mobile Fundraising With Tech
This week I offer you a great guest post by my friend and colleague Janet Fouts. She is very active in the online marketing for nonprofits area, and I thought it would be a great idea to interject another voice between local services businesses commentary.
Plain and simply, Janet “gets it”. If you need strategic advice or insight into anything related to social media, mobility, marketing, and related areas, she can help you. You can view her website at http://www.janetfouts.com.
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10 Reasons to Give Thanks
2010 has been quite a year so far, with its fair share of good developments, curve balls, and surprises. I’ve been a bit spotty on updating Return On Now, primarily because of a couple of nasty curve balls that have come my way. But onward and upward, and let’s get ready for 2011.
But first, let’s take a moment to reflect on some of the good things, those things which have been both fortunate and welcomed, over the recent months.
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Social Media Success With Events
This week I offer you the first of a series of guest posts, this one focused on using social media to drive successful events IRL. Thanks to my good friend Francisco Garcia (no, not the one who plays for the Sacramento Kings) for taking time to share his experiences here on the blog.
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Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper
Since I have been unable to generate any new content for two weeks due to a personal situation that has taken up nearly all of my attention, I share with you another fine post by my friend and colleague Julie Hunt. The following post originally appeared on Highly Competitive just last month.
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For the past several years, multiple studies by different research firms have been conducted to evaluate the most sought-out and influential content for B2B technology customers during decision-making buying cycles, and every time, in every study, the #1 preferred content is the White Paper.
The white paper is the #1 most influential piece of collateral that technology purchasers consult when making or influencing a buying decision for their company, according to a recent survey by Eccolo Media
However, many B2B software vendors still are missing the boat with their use of white papers and have not employed them in ways to engage potential buyers, let alone convert them to customers.
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Public Relations: How It Works In A Social World
This week, let’s take a moment to look at PR / Public Relations for a moment. PR has long been a primary way by which companies of all sizes influence public opinion, build brand awareness and familiarity, and create general goodwill toward a brand.
With the latest social media tools and networking capabilities, there has been a great deal of debate about how PR is changing. Some speculate that the discipline is due to become obsolete, others advocate a revamped approach, and still others merely see today’s PR environment as a small offshoot of how we have always done it.
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Marketing: 4 Scenarios for Hiring an Outside Consulting Resource
The past couple of years have changed things in our modern work world quite a bit. Generation X was raised to believe that, if we just get an education and land a corporate job, we’d have security for years to come. Think again my friends, because those days are long gone.
With our economy running on life support, the dollar in the tank, and fast-rising inflation, companies had to pinch pennies wherever possible to keep the ship afloat. The results have been widespread and severe…significant loss of jobs, budgets slashed to levels we haven’t seen in years, and even a slew of companies going belly up during the prolonged recession.
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Page Load Speed: Why It Is Critical To Website Conversions and Profits
Enjoy another fine guest post by Gary Walker of TopSide Media.
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Driving highly targeted traffic to your website is a critical step, but the landing page still has to convert that visitor to a lead or new customer. We recently helped one of our PPC clients whose online business was being adversely affected by slow page loading on their website. Their case could be useful to other business owners.
Web pages that load slowly can be tricky to find. Why? We’ll list just three of the many possible reasons.
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Negative Keywords Improve PPC Advertising Efficiency
Please enjoy this guest post by Gary Walker, my colleague over at TopSide Media. It recently appeared on the TopSide blog, and it really hit home since I’m the client who put him through all of this! Gary was great with this project, so take a look at his account of what we did and why.
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Goodbye Corporate Website – Hello Web Presence Management Framework?
The following article was written by my colleague Julie Hunt, after we had quite a few conversations about my ongoing CMS / WEM evaluation project I’ve mentioned here previously. I really enjoyed the opportunity to exchange ideas with her, particularly given her vast understanding of the global B2B software market as a whole.
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