Balance: The Key to a Successful Entrepreneur

Before I dive into more meaty topics, I want to take a quick second to talk about balance and perspective. No matter what your chosen business niche, business model, or revenue approach, the context under which you operate must always remain consistent and balanced. What do I mean by that comment?

This is best illustrated with a story. On Saturday night, as a diehard New Orleans Saints fan, I had cooked up a big pot of spicy shrimp etouffee in celebration of the team’s pursuit of a [hopeful] 14th straight win over the Dallas Cowboys. My kids were running / crawling around having a good time as I sat down with a cold Guiness to watch the first half. If you saw the game, you know they didn’t do very well in the first half, and I was a bit frustrated.

As the second quarter passed the halfway point, my wife came down the stairs with my two-and-a-half-year-old. Apparently he was feeling a little warm, so she wanted to check his temperature. We all know that small children seem to get sick frequently, particularly when they’re around other kids a lot. Well, a minute later all I heard was “Oh my goodness, 105.2.”

Snap. My focus on the game immediately vanished, and nothing mattered except running to help her. You see, he had been coughing a little and had been sick to the stomach earlier in the day, but he was acting energetic and normal. But this sudden and immediate inflation of temperature was, to say the least, concerning.

After trying everything we could think of to bring down the temperature, to no avail, we called the doctor. She quickly evaluated the situation and recommended we take him to the emergency room. So off we went…

On the drive there, my stomach was in my throat. You see, he had H1N1 a couple of months earlier, and the stories of kids passing away from secondary pneumonia after catching swine flu started bouncing around in my head. What if this turns into something severe? I quickly began to regret everything I did all day that did not include spending time with him. Maybe I over-reacted, but when it comes to your own kid, you can’t make mistakes with their health. And you most certainly cannot take it for granted that you can get around to being with them “later when I’m less busy”.

Today he is much better, and it turns out this was a false alarm. But the message came through loud and clear.

Work Life Balance: Make it a Priority

Work Life Balance: Make it a Priority

Aspiration is great, but never neglect those who are closest to you. Balance work and family fairly whenever possible. Businesses and ideas come aplenty if you’re a real entrepreneur, but you only get one shot at getting it right with each kid, each member of your family.

Too often we hear of older entrepreneurs who look back on their life and regret that they saw their children grow up in photographs. They regret not being at more events and special ceremonies. They feel a need to “make up for lost time” with the very people with whom you should never let the time slip away.

So go out there and prosper, but by all means, cherish those closest to you and share your time, attention, and success. It will mean more in the end than even the fullest of bank accounts. Take a moment today to think about something fun you can do together. And most of all, never behave in a way you’ll one day regret.

As always, thank you for your gracious time and attention.

Social Business: What is it?

Welcome to the inaugural post on Return On Now. I’ll start out by focusing on high-level vision commentary for now, but you’ll see me delve much deeper into a wide range of topics in the coming weeks and months. But first, what exactly is this blog all about? I’m glad you asked…

We’ve all heard the abundant hype about social media and how 2010 is when it will truly reach critical mass. One thing is clear…it provides a platform where your voice can not only be heard, but amplified and passed along. While this is a huge benefit of using social networking sites, it also provides quite a challenge in attempting to measure the impact of conversations to which you are not privy.

So you measure the impact, not just the interactions.

Keep in mind that sites like Twitter, Wikipedia, Facebook, foursquare/gowalla, and LinkedIn are all just tools that can be employed for purely social means, and most of them can be used to make business connections. The savvy business owner understands that this is just another communications channel, albeit one that is evolving before our very eyes. They also realize that the game is changing with respect to traditional media, and the world won’t be looking back.

Social Business is what we must all be moving toward as we plan for the future. It is about integrating all channels of communication from mass to social media in ways that make sense, and in a mix that is optimized to the business itself, its customers, and the budget available. It includes making support resources conveniently available through some social means. Open conversations can serve a massively beneficial purpose for businesses who choose to engage with customers directly on what to offer in their products.  And online promotions via social networking sites have already proven to be effective in many instances.

This is an exciting time, and I’m here to make sense of it. Come along with me for the ride…