Archive for July 2010

Social Media or Journalism?

After the response I received to the previous cartoon from xkcd.com, I had to come back with another one that caught my attention.For those of you in the true journalism profession, surely this hits home.

Look for a “real” post later this week, but for now enjoy the following…

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Negative Keywords Improve PPC Advertising Efficiency

Please enjoy this guest post by Gary Walker, my colleague over at TopSide Media. It recently appeared on the TopSide blog, and it really hit home since I’m the client who put him through all of this! Gary was great with this project, so take a look at his account of what we did and why.

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Google: Can You Really Trust Them Or Not?

Surely you have seen the news by now that Google allows certain employees to manually adjust index rankings under special circumstances. Needless to say, the implications are rather widespread.

According to what I’ve read, employees sometimes have to make a judgment call about whether to lower a site’s ranking for a particular keyword or set of keywords. The main scenario where this is deemed “okay” by Google is when companies vertically integrate to a content-heavy model, using existing “SEO Juice” to enjoy visibility that is not yet deserved. That certainly seems like a good thing, does it not? Particularly since big brands can leverage existing budgets, SEO benefits, etc. much more easily than the smaller outfits or self-employed.

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Marketing Automation: The Importance of Lead Scoring in B2B

As I’ve mentioned in this space previously, I have spent a great deal of time of late evaluating various marketing related technologies to build out some efficiencies and adopt some of the newer tricks out there. Last months I dug into my view on the content management space. As it turns out, several of the content management and WEM vendors also include Marketing Automation. So I thought I’d talk a little how to use it to nurture leads.

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