I tend to focus heavily on outbound and inbound marketing strategy here on Return on Now. While there are hundreds of related topics in those areas, let’s take a moment to look at an important topic associated with Product Management.
Product Management: Why You Should Care About “End-of-Life” Read More »
Please enjoy this guest post by Gary Walker, my colleague over at TopSide Media. It recently appeared on the TopSide blog, and it really hit home since I’m the client who put him through all of this! Gary was great with this project, so take a look at his account of what we did and why.
Negative Keywords Improve PPC Advertising Efficiency Read More »
The following article was written by my colleague Julie Hunt, after we had quite a few conversations about my ongoing CMS / WEM evaluation project I’ve mentioned here previously. I really enjoyed the opportunity to exchange ideas with her, particularly given her vast understanding of the global B2B software market as a whole.
Goodbye Corporate Website – Hello Web Presence Management Framework? Read More »
As I’ve mentioned in this space previously, I have spent a great deal of time of late evaluating various marketing related technologies to build out some efficiencies and adopt some of the newer tricks out there. Last months I dug into my view on the content management space. As it turns out, several of the content management and WEM vendors also include Marketing Automation. So I thought I’d talk a little how to use it to nurture leads.
Marketing Automation: The Importance of Lead Scoring in B2B Read More »
