Public Relations (PR) is one of the best ways to get some quick and potentially extensive exposure. But PR is much more than just crafting press releases and paying to post them to the business wire. Unless you are a larger company that can afford to keep dedicated PR resources in-house, you can do it yourself or bring in a PR vendor to manage it for you.
Public Relations: 7 Steps to Selecting a PR Vendor Read More »
With marketing having fundamentally changed over the past several years, it is becoming increasingly important to have an online presence. And this is a great thing for those of us who aspire to operate as solo entrepreneurs or very small companies. Now, your voice can be heard loudly and clearly by more people than ever
Entrepreneurs: Top 5 Sites to Market Yourself Read More »
Good morning, Merry Christmas, and Happy Holidays. As I sit here awake early with my baby awaiting everyone else (who, by the way, are still sleeping), I decided to share a little holiday cheer by way of my 10 commandments of B2B Social Media.
B2C and P2P are the easiest forms of using social media for most, and we have plenty of materials available in the blogosphere about how to attack those areas. But what I see lacking is a breadth of content about B2B.
So let’s start simple…10 important tips for how to use social media correctly in B2B.
The 10 Commandments of B2B Social Media Read More »
Before I dive into more meaty topics, I want to take a quick second to talk about balance and perspective. No matter what your chosen business niche, business model, or revenue approach, the context under which you operate must always remain consistent and balanced. What do I mean by that comment?
This is best explained with a story…
Balance: The Key to a Successful Entrepreneur Read More »
