Return On News: Week of February 27, 2012

Last month I was talking to a friend of mine about the content that I curate and share on different social media sites, and he made an outstanding suggestion. Basically, if the content is good enough to move me and deserves being tweeted or liked, it makes sense to also share the best of the best here with brief commentary.

So today you are looking at the first edition of “Return On News”. My goal is to share a similar set of recommended articles and blog posts at least once monthly. If there is enough volume, I might even do it more often.

How to Remove Your Google Web History Before The New Privacy Policy Change

This article from Melanie Pinola of lifehacker goes beyond just how to remove your web history; it offers some great reasons why you want to do it in the first place.

Pinterest is profiting off your ‘pinspired’ purchases without a disclosure

Molly McHugh of Digital Trends reveals her findings regarding how social media upstart Pinterest pays their bills. We already know they include dofollow links back to the various websites where the images originated. But they have a full affiliate strategy going on in the background. It’s working, but is it deceptive? See for yourself.

Someday, Your Reputation May Be More Important Than Your Net Worth

Boonsri Dickinson of Business Insider speculates about a possible future where who you are and what you stand for could one day be more valuable than money or “stuff.” He makes a darn good case for it. You’ve likely seen all the detractors beating up on Klout, but this is a rare article that envisions a more rosy future for them or whomever it is that figures out the personal branding / online reputation game.

Unofficial SXSW 2012 Guide

It’s no secret that I live in Austin, so I had to share something about the festival. This page gives a nice overview of the parties to expect outside show hours. Fun is part of the festival, so save up some energy for the afterparties. And welcome to Austin! [Thanks to Melanie Wise, who originally shared this with me via Twitter.]

Block Advertisers From Your Google Search Results

Cris Crum of WebProNews reviews Google’s new offering that allows users to block Pay-Per-Click (PPC) advertisements from entire domains. Fortunately for advertisers, they are allowing users to manage their own web search experience without saddling those same advertisers with any negative ranking or quality score repurcussions. At least for the time being.


That’s the list for this week. If you find something you think would be a great fit here, please share with me on Twitter: @tommy_landry!


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As Founder and President of Return On Now, Tommy Landry provides the vision behind our SEO and SEM methodologies. With over 25 years of business experience and a deep understanding of modern internet marketing techniques, he spends his time providing hands-on consulting, insightful content, and engaging public speaking appearances to Online Marketers of all skill levels.
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