Following on my previous post, Local Services Businesses: Why You MUST Have a Web Presence, let’s take a few minutes to dig deeper into my assertion that the yellow pages are an unsustainable model for driving leads and business.
This topic applies differently to various business types. Many companies have already made the move to an online-heavy model (e.g. the travel industry). On the other hand, local services businesses can often still generate decent returns from this tactic. While that model has worked to date and may still have some value, the money spent on it could be used much more lucratively.