Archive for December, 2010

Following on my previous post, Local Services Businesses: Why You MUST Have a Web Presence, let’s take a few minutes to dig deeper into my assertion that the yellow pages are an unsustainable model for driving leads and business.

This topic applies differently to various business types. Many companies have already made the move to an online-heavy model (e.g. the travel industry). On the other hand, local services businesses can often still generate decent returns from this tactic. While that model has worked to date and may still have some value, the money spent on it could be used much more lucratively.

Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact methods such as the Yellow… read more →