Posts Tagged ‘social’

Social collaboration: Collaborating people, not tools

Today, since I’m spending this whole weekend celebrating my entry into a fourth decade on this earth, I’ll be skipping one weekend of self-posting to Return On Now. In my stead, I offer to you a guest post from my friend and colleague Julie Hunt. Julie is a Market and Competitive Intelligence professional, and one of the best strategic and analytical minds with whom I’ve had the pleasure of working in the past decade.

Social Business: What is it?

We’ve all heard the abundant hype about social media and how 2010 is when it will truly reach critical mass. One thing is clear…it provides a platform where your voice can not only be heard, but amplified and passed along. While this is a huge benefit of using social networking sites, it also provides quite a challenge to measure the impact of conversations to which you are not privy.

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