Welcome to Return On Now

Real-time. That seems to be the theme for everything related to the Net Generation, and it permeates all the buzz and media as we enter the second decade of this century. The younger population has been referred to by many labels — Generation Now, NetGeners, the Social Generation to name a few — but one thing is consistent. They have never known a world without technology, the Internet, and immediate gratification through electronic means.

When I first launched Return On Now in 2009, my intent was to focus heavily on a range of topics related to social media, marketing, and entrepreneurship. Those are most certainly still topics that I hold near and dear to my heart, but there is something bigger at play. There are sociological changes afoot. Resulting from the rapid pace of advancement and new technologies, we are facing what looks to be the biggest generational gap in history. The younger sect of our population operates differently than the Baby Boomers, and to a lesser degree, Generation X.

Things have changed. Things are changing. Things will continue changing. We have to adapt or be left behind. This is a blog about how we can all operate in a real-time everything world. It’s about how we can make the most of our new communications media for personal, professional, and business gain. And it’s about what is happening to relationships as our reach and voice are evolving before our very eyes. In that capacity, you will see a variety of topics, and not just business and social media focused. Anything that relates to real-time…including subjects such as fantasy sports, mobility, and even simpler technologies that may not be cutting edge, but are still relevant nonetheless.

Come along for the ride, and I’m sure you will not be disappointed.

Author Bio

Tommy P. Landry has over 20 years of experience in marketing and business strategy at companies ranging in size from small startup to enterprise. In addition to a concentrated interest in research and the evolution of human communications, he has been involved in various social media technologies for over five years. Mr. Landry has co-founded two businesses since 2001, including RotoExperts.com, an up-and-coming fantasy sports advice site. He is currently hard at work authoring his first book, which will focus on a deeper dive of these very same topic areas.

If there are specific topics of interest that you would like to see covered on Return on Now, please feel free to comment in the response field below and we’ll consider including it.