Usability / UX

Law Firm SEO: Lady Justice Image for FEATURE IMAGE

Law Firm SEO: Transparent and Safe SEO for Lawyers

A recent study found that over 443,000 law firms are operating in the United States in 2021. If you own a law firm, the main thing you need to do to make it successful is to find a larger audience. While there are a number of things you can do to find more clients, none […]

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How to use Core Web Vitals to get your website in order feature image

How to Use Core Web Vitals to Get Your Website In Order

For years now, Google has provided a range of tools and reporting / analytics platforms to help us measure the performance of our websites. They’ve also continually updated the factors that play into their search algorithms. In 2010, for example, they announced that they will be taking into account the site speed for its official

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Google My Business - Get On The Radar With Local SEO

Get Your Local Business on the Radar with Local SEO

If you want to run a successful business these days, you need more than the hottest product on the block. Regardless of whether you’re selling delicious gourmet burgers or offering stellar specialized services like professional housecleaning, it won’t really matter unless your market knows. So, what does it take to reach your market? First of

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How to Brainstorm Content for Your Website

How to Brainstorm Content for Your Website

Content marketing reigns supreme in today’s always-on, hyper-competitive global marketplace. Consider the results of a recent survey of over 1,500 marketing agencies, B2B and B2C companies, and other organizations. The survey revealed that 84% of respondents have a content marketing strategy. However, among these respondents, only 11% said they believed their content marketing strategy was

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How Chatbots Can Help Your SEO

5 Ways Chatbots Can Improve Your SEO Rankings

Digital self-service. It’s a keyword that best describes chatbots, especially in this time of the pandemic. Due to budget cuts, business owners were forced to lay off many of their employees. Despite not wanting to do so, businesses needed to do this to save whatever they can to survive. This has crippled entire industries due

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Chiropractor SEO

Chiropractor SEO Practices to Find Patients

In today’s technology-driven world, you will need a robust online presence if you want to stay competitive and bring clients to your door. However, an online presence is not limited to having a website alone. If anything, it is just the tip of the iceberg. In order for patients to find you when they look

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How to Make Your Website Mobile-Friendly

How to Make Your Website Mobile-Friendly

We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and

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2021 Digital Marketing Trends for Financial Services

2021 Digital Marketing Trends for Financial Services

The modern world moves at the speed of light. Meanwhile, the economy and free market must move with it. If you want to survive in an ever-changing financial services industry, you will need to keep up with current trends in both finance and marketing. Along with the more broad financial marketing trends, it is also

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SEO Tools: KeywordTool.io

7 SEO Tools for Streamlining Your Campaigns

You’ll find it very difficult, if not impossible to run a successful traffic growth strategy without the proper SEO tools on hand. Every aspect of the optimization process, from research to link building, will have a number of tools that can streamline the necessary subtasks beneath that strategy. There is such an array of choices,

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A/B and Multivariate Testing for SEO

Multivariate and A/B Testing For SEO: How to Do It the Right Way

As the shift to digital accelerates with each passing day, marketers are working hard to find the most effective strategies for search engine optimization. A big part of success  here is understanding of how users respond to your website. And the best way to find this information involves a range of website testing methods. These

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