Artificial Intelligence (AI) is no longer a concept found only in sci-fi movies and robots. For internet entrepreneurs, it is basically an integral part of our work. As a retail business managing a website and wanting to attract more business, AI tools can be an avenue for growth and more conversions. Established tech giants such […]
How to Use AI to Effectively Increase Engagement on A Website Read More »
When we first embark on a new business venture, the vast majority of us need to keep costs down in the first few years. Profits are typically lower with new businesses than at any other time during their lifespans. As a business owners, we have to make sure we aren’t spending a small fortune on
Why Ecommerce Website Builders Are Great for Frugal Entrepreneurs Read More »
Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they
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What changes will we see in the world’s largest social network in 2020? Aside from changes to the algorithm which we experience every year, we’re expecting shifts in user behaviours. These changes will naturally impact our Facebook marketing decisions. In this article, we’ll walk you through some forecasts for 2020. Then we’ll discuss the future
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YouTube marketing is one of the most efficient ways to get your business noticed online. No matter whether you’re a business or a social media influencer, YouTube is for everyone. It can help you grow your brand online using the richest of media: videos. With YouTube marketing, you can quickly increase brand awareness among internet
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Today, content rules when it comes to promoting your business online. That’s true whether you sell to consumers or other businesses. Inbound marketing has contributed to an evolution for the B2B content marketing funnel. The newly minted version has become much better and more useful than outdated outbound marketing strategies. These days customers rely on
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Different advertising channels deliver your message in various forms. However, social media allows you to reach your audience from different parts of the world in the shortest time. Even moreso, if your target market’s demographic aligns with the platform’s user demographics, you’ll see it work well. This is what enables social media advertising to drive
Which Social Media Platform is Most Effective For Advertising Your Business? Read More »
Picking the right set of keywords is one of the most important aspects of any business’s content marketing strategy. If you own or work for a SaaS startup, you’ll need a SaaS blog—and the most effective keywords and keyword phrases to make it successful. But that isn’t as simple as it may sound. Building a
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Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day. Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at
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Getting your website off the ground can present many challenges, especially when it comes to driving traffic. There’s no use in owning a website that can’t be found in the search results, so you should be focused on search engine optimization (SEO) from day one. Here are a few starter tips to generate traffic to
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