Most B2B companies don’t prioritize Instagram as an important social media channel. Although 75% of B2B buyers use social media when making their purchase decision, marketers still believe that Instagram is a powerful marketing tool only for companies that target their customers directly. However, it’s high time to realize the power of Instagram marketing for […]
5 Ways Big B2B Companies Use Instagram Marketing Read More »
Artificial Intelligence (AI) is no longer a concept found only in sci-fi movies and robots. For internet entrepreneurs, it is basically an integral part of our work. As a retail business managing a website and wanting to attract more business, AI tools can be an avenue for growth and more conversions. Established tech giants such
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When we first embark on a new business venture, the vast majority of us need to keep costs down in the first few years. Profits are typically lower with new businesses than at any other time during their lifespans. As a business owners, we have to make sure we aren’t spending a small fortune on
Why Ecommerce Website Builders Are Great for Frugal Entrepreneurs Read More »
Search Engine Optimization (SEO) is the backbone of any online marketing strategy. It makes any size and scale of business visible to its prospective online customers. If your website fails to rank well on Google, Yahoo, or Bing, then you may not receive much online traffic. Because most consumers turn to search engines such as
Why Is It Important for Dentists to Invest In SEO? Read More »
Over the past few years, millennials have become a favorite topic of conversation among marketing gurus. But they are adults now, and we need to be thinking ahead to Gen Z, which comes next. Focusing on what they do online, how they make purchasing decisions, and whether they still open their emails, marketers around the
4 Successful Email Marketing Strategies to Reach Gen Z Read More »
Sure, you have a website, but wouldn’t you rather own a conversion machine instead? If you agree that the sounds of virtual cash registers are music to your ears, discover how the best Conversion Rate Optimization (CRO) methods can turn any website into a sales superstar. CRO is not some magic or pseudo-science. It’s the
7 CRO Methods: Turn Your Website into a Conversion Machine Read More »
Over three million blog posts are published every single day. Regardless of the competition, content marketing has become vital tool for a successful marketing strategy. Today’s buyers love valuable free content that is relevant and compelling. Content marketing helps brands convert prospects into buyers. It’s a strategy that educates people without selling your products and/or
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A lead generation funnel is a vital part of digital marketing, and yet only 32% of businesses have it identified. Why? BBuilding an efficient lead generation funnel requires alignment of many details. If you approach it the wrong way, you stand to jeopardize the entire process. When it comes to creating a lead gen funnel,
How to Build a Lead Generation Funnel: Key Steps [Infographic] Read More »
When customers turn to you for information about a product or service, they’ve likely encountered a pain point: They have a problem they need to solve. Even more importantly, they need you to figure out if you can assist them. It’s that plain and simple. It might be a big problem—say, they have something new
Lead Nurturing: How to Do It The RIGHT Way [INFOGRAPHIC] Read More »
There’s a lot of noise and confusion in the online space. Many marketers find it a major challenge to get customers to choose your product over the next one on their list. Although it is not straightforward, there are some psychological tricks that can help you tap into the minds of your potential customers. If
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