Lead Nurturing done right

Lead Nurturing: How to Do It The RIGHT Way [INFOGRAPHIC]

When customers turn to you for information about a product or service, they’ve likely encountered a pain point: They have a problem they need to solve.

Even more importantly, they need you to figure out if you can assist them. It’s that plain and simple.

It might be a big problem—say, they have something new they need to manufacture and they need a crucial part from a supplier such as your business.

Or it might be a smaller problem—they need a business service such as payroll done and they’re not sure what to do or who to turn to.

Whatever the pain point is, you represent a way to fix it.

But that potential customer and their pain point won’t even ever come to you unless you do a good job of nurturing them along the way.

They might be a lead. but they won’t be a customer until you’ve done a good job leading them along the customer journey.

You must demonstrate that your value is quite a lot more than anyone else’s value. Otherwise, the lead nurturing process is for naught.

Lead nurturing shouldn’t be a shoot-from-the-hip setup either. You need a strategy that acknowledges the customer and creates a plan for that relationship.

By doing so, you’ll be able to do much more than just gaining another plus in the sold column. Lead nurturing has a variety of aspects to it, such as more sales opportunities, a better methodology for qualifying leads, and a way for you to enhance and improve your multichannel engagement.

It also helps you develop campaigns, so that you can approach the future in a much more organized manner.

What does that look like?

The below infographic explains what you need to know to nurture leads in a productive, creative way.

Lead Nurturing: How to Take the Time to Do It Right

All images provided by the author under his / her own license(s).

Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.

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A.J. Ghergich

A.J. helps companies attract links and social engagement through Content Marketing. Follow him on twitter (https://twitter.com/seo) for Content Marketing tips and the latest on the SEO industry.
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