HubShout Social Media 2018 Survey Results

Caution vs. Chaos In Social Media: What You Can And Cannot Say

Inbound Marketing, Research, Social Media /

Back in 2016, we fielded a survey focused on social media conduct. Our focal areas were First Amendment rights, controversies surrounding various posts, and professional online behavior. that survey delivered some surprising statistics without a doubt. However, since this social media survey was performed in 2016. A lot has changed since then. With the popularity and prevalence […]

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Use Product Bundling for Ecommerce Sales Benefit

How Product Bundling Can Boost Your E-Commerce Sales

Analytics, Conversion Rate Optimization, Customer Retention, eCommerce, Marketing, Small Business, Social Media /

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through all the options on the shelf? Maybe you bought

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27 Year Evolution of SEO - Search engine optimization

SEO Trends: Evolution Over 27 Years

Inbound Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

At the beginning of the Internet era, no one could fathom how important Search Engine Optimization (SEO) would become between that time and today. After almost 30 years, SEO has evolved from a simple three-letter term to a complex structure that creates, maintains and adapts valuable connections between content and users. It connects people with

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Why Not All Online Traffic is Good Traffic - FEATURE IMAGE

Why Not All Online Traffic is Good Traffic

Analytics, Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media /

It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You

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Your Customers Tell You What Content to Create

How Customers Tell You What Content To Generate [Infographic]

Blogging, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Social Media /

When it comes to marketing, many professionals can easily recite the keywords and phrases that they think are influencing today’s customers. They know their lingo and they know how to talk about their business. But how much does your marketing department—or you, for that matter—really know about your customers, particularly when it comes to the

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7 tips for link building

How to Approach Link Building The Right Way: 7 Key Steps

Blogging, Content Marketing, Inbound Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all

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5 Common Influencer Marketing Mistakes

5 Common Influencer Marketing Mistakes to Avoid

Content Marketing, Inbound Marketing, Marketing /

In today’s digital age, influencers are hot property. Because of this fact, influencer marketing has become the fastest growing customer acquisition method. Brands, who once spent their time chasing celebrities instead, are now turning to influencers to endorse their products. Collective Bias proved this point in a recent study, which revealed that 30% of consumers are

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The Psychology of Sharable Content Feature Image

The Psychology Behind Sharable Content

Blogging, Content Marketing, Inbound Marketing, Marketing, Social Media /

“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today:  Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly

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Social Media Web Design can Drive Incremental Revenues

How Social Media Web Design Can Help Drive Revenue

Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media /

When you are running a business, you have to be at the top of your game at all times. It’s important to constantly seek out ways to expand your business and generate increasing revenues over time. Your website is an important piece of the entire success formula. Don’t settle for a merely “good” website. Find

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