Important Privacy Info: Sign petition for Google & Facebook to protect your data, & learn about new persona software that the federal government is building.
Privacy and Social Media: Something is Amiss Read More »
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
Bid Management vs. Budget-Based SEM Platforms Read More »
Interview with Invodo Director of Marketing Russ Somers. Invodo has a cool business model, and Russ has a lot to say. Read more …
Interview with Russ Somers of Invodo Read More »
Are you considering the addition of a forum to your Wordpress blog? Forget about it; just go for a forum with full social networking / community features! This post outlines WP-Symposium, the best plugin I’ve found for appending social networking capabilities to a Worpress-based site.
How To Add A Social Network To Your WordPress Blog Read More »
This week I offer you a great guest post by my friend and colleague Janet Fouts. She is very active in the online marketing for nonprofits area, and I thought it would be a great idea to interject another voice between local services businesses commentary.
Plain and simply, Janet “gets it”. If you need strategic advice or insight into anything related to social media, mobility, marketing, and related areas, she can help you. You can view her website at http://www.janetfouts.com.
Nonprofit Mobile Fundraising With Tech Read More »
Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact
Local Services Businesses: Why You MUST Have a Web Presence Read More »
2010 has been quite a year so far, with its fair share of good developments, curve balls, and surprises. I’ve been a bit spotty on updating Return On Now, primarily because of a couple of nasty curve balls that have come my way. But onward and upward, and let’s get ready for 2011.
But first, let’s take a moment to reflect on some of the good things, those things which have been both fortunate and welcomed, over the recent months.
10 Reasons to Give Thanks Read More »
This week I offer you the first of a series of guest posts, this one focused on using social media to drive successful events IRL. Thanks to my good friend Francisco Garcia (no, not the one who plays for the Sacramento Kings) for taking time to share his experiences here on the blog.
Social Media Success With Events Read More »
Since I have been unable to generate any new content for two weeks due to a personal situation that has taken up nearly all of my attention, I share with you another fine post by my friend and colleague Julie Hunt. The following post originally appeared on Highly Competitive just last month.
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For the past several years, multiple studies by different research firms have been conducted to evaluate the most sought-out and influential content for B2B technology customers during decision-making buying cycles, and every time, in every study, the #1 preferred content is the White Paper.
The white paper is the #1 most influential piece of collateral that technology purchasers consult when making or influencing a buying decision for their company, according to a recent survey by Eccolo Media
However, many B2B software vendors still are missing the boat with their use of white papers and have not employed them in ways to engage potential buyers, let alone convert them to customers.
Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper Read More »
This week, let’s take a moment to look at PR / Public Relations for a moment. PR has long been a primary way by which companies of all sizes influence public opinion, build brand awareness and familiarity, and create general goodwill toward a brand.
With the latest social media tools and networking capabilities, there has been a great deal of debate about how PR is changing. Some speculate that the discipline is due to become obsolete, others advocate a revamped approach, and still others merely see today’s PR environment as a small offshoot of how we have always done it.
Public Relations: How It Works In A Social World Read More »
