Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost […]
How to Start a Successful Online Business During the COVID-19 Pandemic Read More »
Over the past two years, video marketing has revolutionized the digital marketing world. This is especially true within social media marketing. Facebook Live has rejuvenated the historic platform. TikTok has become an overnight phenomenon. And of course, YouTube continues to be a fan-favorite. Let’s look at the right ways to use video in your social
3 Strategies to a Successful Social Media Video Marketing Campaign Read More »
Any business owner who wants to establish a solid online presence realizes how important their website is. And if you want it to rank well, it must be fast and optimized for search. After all, your website can bring your business and branding closer to your target audience than any other marketing vehicle can. In
How to Ensure a Fast, User-Friendly Website Read More »
There are a lot of social media platforms. It can be daunting to manage all of them. But, did you know that each social media platform can generate and nurture leads? In this guide, we take a look at the ten ways you can use social media profiles to grow your business and increase revenue.
How To Get The Most From LinkedIn, YouTube, Twitter, and Instagram Read More »
Most B2B companies don’t prioritize Instagram as an important social media channel. Although 75% of B2B buyers use social media when making their purchase decision, marketers still believe that Instagram is a powerful marketing tool only for companies that target their customers directly. However, it’s high time to realize the power of Instagram marketing for
5 Ways Big B2B Companies Use Instagram Marketing Read More »
Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they
8 Ways to Refresh Your Content Marketing Strategy Read More »
What changes will we see in the world’s largest social network in 2020? Aside from changes to the algorithm which we experience every year, we’re expecting shifts in user behaviours. These changes will naturally impact our Facebook marketing decisions. In this article, we’ll walk you through some forecasts for 2020. Then we’ll discuss the future
How Facebook Marketing Will Change in 2020 Read More »
YouTube marketing is one of the most efficient ways to get your business noticed online. No matter whether you’re a business or a social media influencer, YouTube is for everyone. It can help you grow your brand online using the richest of media: videos. With YouTube marketing, you can quickly increase brand awareness among internet
7 Efficient Ways to Boost Your YouTube Marketing Read More »
Today, content rules when it comes to promoting your business online. That’s true whether you sell to consumers or other businesses. Inbound marketing has contributed to an evolution for the B2B content marketing funnel. The newly minted version has become much better and more useful than outdated outbound marketing strategies. These days customers rely on
The Importance of B2B Content Marketing Funnels Read More »
Different advertising channels deliver your message in various forms. However, social media allows you to reach your audience from different parts of the world in the shortest time. Even moreso, if your target market’s demographic aligns with the platform’s user demographics, you’ll see it work well. This is what enables social media advertising to drive
Which Social Media Platform is Most Effective For Advertising Your Business? Read More »
