It’s no longer debatable. Video is the most successful form of content for capturing and holding the attention of online viewers. Video marketing is crucial if you want more people to know about your business and purchase your products. Now is the time for companies of all sizes to start investing in video marketing, as […]
Benefits of Video Marketing: Key Part of Your Content Strategy Read More »
In today’s digital age, social media platforms have become integral to any brand’s marketing strategy. Instagram is no exception. Instagram’s latest feature, Reels, is quickly becoming the go-to platform for brands to showcase their product offerings and create engaging content. Instagram Reels provides a platform for brands to create entertaining videos with creative animations, audio,
Instagram Reels Analytics Guide Read More »
Content marketers often feel they need to invent something brand new to ensure their campaign runs smoothly and achieves the goals they have set for it. Don’t get me wrong: innovation in content marketing is what keeps it fun and interesting. If we’d all keep going through the same motions, it would be one dull
6 Important Content Marketing Principles That You Can’t Ignore Read More »
A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe
Explainer Videos: How They Boost B2C Conversion Rates Read More »
Business owners grow their brands online using various forms of digital marketing. Pay-Per-Click (PPC) advertising is an excellent marketing solution to attract clients and convert them. And you can make your PPC even more effective by implementing digital video ads. According to the statistics, videos help increase sales and drive positive returns on your marketing
Why Digital Video Ads Are Key To Your PPC Marketing Strategy Read More »
A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither
Content Creator vs Influencer Marketing for Startups: Which Should You Choose? Read More »
PPC (Pay-Per-Click) advertising can help you achieve your sales and marketing goals. PPC is a powerful tool that can support many parts of the sales funnel, aligning website traffic drivers to end goals. Some powerful benefits of using PPC are: PPC is measurable and trackable It can meaningfully contribute to business goals PPC puts you
5 PPC Trends to Look Out For in 2023 Read More »
93% of marketers worldwide are using social media to reach their target audience. Since the average internet user spends 147 minutes on social media platforms each day, it’s undeniable that these efforts will make an impact. However, we can’t claim that most brands have a consistent social media presence, nor that they are doing a
6 Simple Ways to Differentiate Your Brand on Social Media Read More »
Marketing has undergone some dramatic changes in recent decades. It’s no longer enough to build your marketing campaigns on the core values of quality and affordability. Today’s consumers want more than just a terrific product at a great price. They also want meaning and relationship. They want to support businesses whose values they feel align
Marketing With Meaning: Tips on How to Make an Impact on Your Target Audience Read More »
In today’s digital era, technology is growing rapidly. And in that environment, SEO and content marketing strategies are the key drivers of marketing success. Measuring SEO performance is often easier said than done. Of course, you’ll be able to master this practice with a lot of time, effort, and most importantly, patience. However, once you
Top 5 SEO Metrics Every Marketer Needs To Understand Read More »
