A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe […]
Explainer Videos: How They Boost B2C Conversion Rates Read More »
Business owners grow their brands online using various forms of digital marketing. Pay-Per-Click (PPC) advertising is an excellent marketing solution to attract clients and convert them. And you can make your PPC even more effective by implementing digital video ads. According to the statistics, videos help increase sales and drive positive returns on your marketing
Why Digital Video Ads Are Key To Your PPC Marketing Strategy Read More »
A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither
Content Creator vs Influencer Marketing for Startups: Which Should You Choose? Read More »
PPC (Pay-Per-Click) advertising can help you achieve your sales and marketing goals. PPC is a powerful tool that can support many parts of the sales funnel, aligning website traffic drivers to end goals. Some powerful benefits of using PPC are: PPC is measurable and trackable It can meaningfully contribute to business goals PPC puts you
5 PPC Trends to Look Out For in 2023 Read More »
93% of marketers worldwide are using social media to reach their target audience. Since the average internet user spends 147 minutes on social media platforms each day, it’s undeniable that these efforts will make an impact. However, we can’t claim that most brands have a consistent social media presence, nor that they are doing a
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Marketing has undergone some dramatic changes in recent decades. It’s no longer enough to build your marketing campaigns on the core values of quality and affordability. Today’s consumers want more than just a terrific product at a great price. They also want meaning and relationship. They want to support businesses whose values they feel align
Marketing With Meaning: Tips on How to Make an Impact on Your Target Audience Read More »
In today’s digital era, technology is growing rapidly. And in that environment, SEO and content marketing strategies are the key drivers of marketing success. Measuring SEO performance is often easier said than done. Of course, you’ll be able to master this practice with a lot of time, effort, and most importantly, patience. However, once you
Top 5 SEO Metrics Every Marketer Needs To Understand Read More »
TikTok has completely overturned the world of social media as we know it. This platform has a phenomenally high user growth rate. In fact, the average TikTok user spends almost one hour on the app every single day. And guess what – TikTok is not only an entertainment social platform for Gen Z. It is
5 Golden Rules For Growing Your Business With TikTok Read More »
Gone are the days when written content ruled digital marketing. Now, video content is king. In 2020, 96% of people increased their online video consumption. More people are consuming videos, changing how they shop and interact with businesses. You’ll be wise to incorporate video content into your digital marketing strategy. Your target audience is more
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Internet content continues to evolve by the day. We’ve moved past simple text and image based content now. With live streams, interactive 360 videos, augmented reality, and more, it’s all about interactivity and richness of experience. The digital video marketing industry in the US itself is worth $135B. That means brands across the world are
Ultimate Guide To Video Marketing In 2022 Read More »
