Usability / UX

Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

Analytics, Blogging, Content Marketing, Lead Generation, Marketing, Public Relations, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Training, Usability / UX /

The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the […]

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Maximizing Benefits From SEO: Why You Should Focus On More Than Just SEO

Entrepreneurship, Lead Generation, Marketing, SEO / Search Engine Optimization, Usability / UX /

Today we offer you a guest post from Mike McVey of Search Marketing Services company Wisdek. He reviews some non-SEO items we all need to keep in mind when benchmarking web marketing success. When you own a website, you may be thinking of doing search engine optimization in order to make it more popular and

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3 Reasons Why PPC Leads Do Not Convert Into Customers

Entrepreneurship, Lead Generation, Marketing, Search Engine Marketing, Small Business, Usability / UX /

The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance

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Managing Web Forms For Conversion and Lead Quality

Lead Generation, Marketing, Research, Usability / UX /

Marketing Sherpa recently released another solid chart of the week, this one focused on form fields for lead generation. The chart summarizes the list of fields that marketers designated as the most important for lead generation forms. But before we get to the chart, let’s frame the topic to understand why this data is of great

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Are You Dropping the Ball with Online Marketing?

Entrepreneurship, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes

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