Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many great ideas you have or […]
Repurposing Old Blog Content: 5 Advanced Techniques Read More »
A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and efficient approach to creating emails, but you can do better.
Using HTML in Email Marketing: What You Need to Know [INFOGRAPHIC] Read More »
In a perfect world, your prospects – the average Jane’s and Joe’s of this world – would contact you, as opposed to the other way around. We’re not living in a perfect world, but here’s the thing: Getting your prospects so excited about your brand that they initiate contact is totally possible! How so? Let’s
Targeting Average Jane Or Joe? How To Get Them To Contact You Read More »
Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through all the options on the shelf? Maybe you bought
How Product Bundling Can Boost Your E-Commerce Sales Read More »
It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You
Why Not All Online Traffic is Good Traffic Read More »
When it comes to marketing, many professionals can easily recite the keywords and phrases that they think are influencing today’s customers. They know their lingo and they know how to talk about their business. But how much does your marketing department—or you, for that matter—really know about your customers, particularly when it comes to the
How Customers Tell You What Content To Generate [Infographic] Read More »
In today’s digital age, influencers are hot property. Because of this fact, influencer marketing has become the fastest growing customer acquisition method. Brands, who once spent their time chasing celebrities instead, are now turning to influencers to endorse their products. Collective Bias proved this point in a recent study, which revealed that 30% of consumers are
5 Common Influencer Marketing Mistakes to Avoid Read More »
“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today: Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly
The Psychology Behind Sharable Content Read More »
It’s no secret to clients and colleague alike…I’m a huge fan of WordPress for a variety of reasons (ease of use, extensibility, frequency of security updates, etc.). One of its huge strengths is the availability of a large number of themes. Yet, I regularly get asked the question, “Why shouldn’t I buy a custom WordPress
6 Reasons NOT To Buy a Custom WordPress Theme Read More »
When you are running a business, you have to be at the top of your game at all times. It’s important to constantly seek out ways to expand your business and generate increasing revenues over time. Your website is an important piece of the entire success formula. Don’t settle for a merely “good” website. Find
How Social Media Web Design Can Help Drive Revenue Read More »
