In today’s business environment, we are seeing a shift in “business norms” as well as digitization of commercial sectors at a wide a scale. As such, no modern organization can do without a well-designed and easy-to-navigate website.
But there’s much more behind a successful online business. That website needs to generate real value and positive revenues to pay for itself.
Every aspiring entrepreneur with huge dreams of striking it rich in ecommerce should be aware of what signs to watch for that indicate he or she needs to enlist an outside SEO services company.
Sometimes it shows up as a drop in revenues, with no clear indication of why it happened. Or perhaps it is related to online / offline synergy between in-store and ecommerce sales.
Ranking in the SERPs organically can provide dividends if you can move yourself to the top of those listings.
Let’s look at six important signals to watch for that will show you it’s time to get serious about your SEO strategy and execution.
1. You have no idea how much traffic your website delivers
How would you define the term “web traffic”? I define it as a simple count, or parameter, which decides how much exposure your business is receiving via its website on a daily basis.
Unless you can keep track of how much web traffic is landing on your website, and from where it is originating, you are operating blindly. You must understand at great detail what the website is offering you.
If it is failing to live up to your business needs, you’ll have to experiment with new traffic generation strategies. And Search Engine Optimization (SEO) is by far the most lucrative of those strategies.
External SEO Services Companies can help you quantify the benefits that you are (or are not) getting from your existing traffic volumes. Afterward, they are well equipped to help you put together a strategic plan that will help increase traffic over time.
2. Your traffic or rankings are declining, but you don’t know why
This is what I was alluding to in the introduction. Have you ever experienced a downward graph in terms of your company’s website traffic and/or ranking? If that is so, then you are probably in need of SEO assistance as soon as possible.
SEO Providers are here for a very important reason — to keep up with the latest trends and requirements so you don’t have to! With this in-depth knowledge in your corner, you will be able to improve performance systematically.
From keyword research and deployment to incorporating call-to-action tactics, SEO experts are invaluable in this regard. If you’re perplexed about a floundering website, find someone with the knowledge to right the ship.
3. Your website isn’t generating enough leads
If it fails to generate leads and prospects, your business website is failing at it’s number one objective. While you may even be generating a decent amount of web traffic, visits and pageviews don’t pay the bills.
Design could very well be at play in a lack of leads. But more importantly, shoddy conversion performance may mean that you are attracting the wrong traffic to your website! If this is the case, you need a talented SEO resource to help you attract better qualified visitors.
4. You don’t understand SEO (and don’t want to do it yourself)
This mindset can be a huge hindrance to your long term success on the internet. If you want to keep up with the competition, you’ve got to figure out how to handle SEO.
Of course, you won’t become an SEO expert yourself overnight. That’s next to impossible.
But, it will pay for you to have at least a cursory understanding of search engine optimization and how it works. Not only will this help you handle some minor SEO tactics, but you’ll also know how to evaluate potential SEO providers with this knowledge.
And even if you bring in an SEO expert or company, you shouldn’t rely only on them to “own” your SEO efforts. You’ll want to have enough savvy and understanding to properly evaluate their recommendations, as well as their performance, over time.
5. You’ve “tried” SEO, but aren’t seeing improvement
Have you dabbled in SEO before? Perhaps identified keywords and weaved them into the content on your website? Is it working?
We often hear from clients and prospects that they’ve “done” SEO already but it doesn’t work. But if a non-SEO does it, the work may or may not have been done right in the first place.
If you identify with this description, it’s time to hire an SEO expert today.Keyword optimization is not a “one and done” effort. Search behavior changes, particularly search demand, as new terms enter the market. Or as your target customers grow more savvy about their wants and needs.
Engage with someone to “own” your keyword strategy, both initially and over time. You’ll be glad you did, and the conversions should start coming in bigger numbers as a result.
6. You built awesome content, but where’s the ROI?
Many in the industry repeat the phrase “content is king” as a mantra for your website. While yes, content matters, it’s not enough merely having great content on your website. You also have to properly promote and acquire links to that content.
But before you even get to that point, you need to ensure that the content itself has been optimized for the search engines. Without targeting the right topics and keywords from the start, your content won’t rank for relevant searches in the first place.
Summary: Hire An SEO Expert
In conclusion, if you have been avoiding SEO or trying to “wing it” yourself, but aren’t seeing results, you need outside help. Don’t wallow in the lack of performance. Find yourself an established, reputable SEO Services Provider as soon as possible.
While you will need to budget for the support, think of the opportunity cost of NOT bringing them in. How much will you lose in missed opportunities and revenues before you realize that SEO is a must-have for your website?
Don’t risk it. Your business deserves better. Good luck!
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
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