Search engines have become the portal of choice for consumers when browsing the Internet. Google alone processes more than 70,000 searches per second. Search engines and the organic traffic they drive are the largest source of website traffic across the board. Clearly, being able to rank your web pages is paramount. This is why so […]
The #SEO Secret to Ranking Web Pages That Nobody Tells You Read More »
Building a SaaS marketing strategy from scratch isn’t easy. We’ve learned it first-hand working on our own product for the last couple of years. Yet, creating a strategy that works is even more challenging. At the end of the day, you never know exactly what will work best for your audience, in your specific niche,
Why Every SaaS Blog Must Have An “Alternatives” Post Read More »
Email marketing is the second most effective online marketing channel. It helps you build stronger relationships with your existing customers, increase their loyalty, and boost your sales. This research from McKinsey found that email marketing is 40 times more effective for acquiring new customers than other online channels, including search, social media, and direct mail. With
4 Email Marketing Tips for Better Ecommerce Sales Read More »
In the digital marketing world, content plays a key role, and rightly so! By writing quality and benefit-focused content marketers can both: Attract users’ attention, and Improve their brand visibility online More importantly, content can help them improve their website ranking on the SERPs (Search Engine Results Pages). If you are a running an SEO
What Is The Optimal Content Length For SEO? [INFOGRAPHIC] Read More »
Let’s face it — pretty much every business has competitors. It’s an unavoidable obstacle that we must overcome, especially if you’re a local business. When you’re going up against well-established or better-known companies, you might struggle to get in front of your potential customers. Local SEO can provide huge benefits on your path to fending
How to Improve Your Local SEO: 5 Priorities to Address Read More »
Entrepreneur Elon Musk once said: If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion. This is true when running an online business. You have the main ingredients, the base for the cake, so to say. How? To start off, you have
How Cohort Analysis Can Improve Your Content Strategy Read More »
There’s no argument that customer reviews are vital when it comes to growing your business. Both online and offline customer feedback can provide a huge boost to businesses in most industries, cultivating growth as well as customer loyalty. Why are reviews so important? How can we ensure that we receive it? Customers Feel Involved Customers
Importance Of Customer Reviews And How To Increase Positive Feedback Read More »
Did you know that 91% of all content sees no traffic from Google whatsoever? This is an alarming fact, especially when you consider that Google holds 80.5% of all search engine market share. If you want a chance at free and efficient advertising, you have to focus on building backlinks. When talking about building links,
How to Build Backlinks Using Simple Images Effectively Read More »
Many brands face a serious consumer trust crisis. The reason for that lies in misleading and false statements and all those customer expectations that companies fail to live up to. No wonder that a stunning 92% of consumers are more likely to trust recommendations from others over brand messages. Even if those “others” are perfect
5 Tips on How to Work With Social Media Influencers Read More »
Ah Millennials. So much has been written about them. “They are self-absorbed.” “They don’t have the work ethic of previous generations.” “They are happy to change jobs every 2 years or so.” “They are not into buying homes, taking on mortgages ,or valuing a ‘settled’ lifestyle.” “They demand much from their employers in terms of
How Millennials Continue to Change B2C Marketing Read More »
