Customer Retention - Page 6 of 8

What Can Automated Content for Social Media Do for Your Business?

Content automation tools are now available for social media. These solutions provide the ability to automate or semi-automate posting to social media channels. The software available can schedule, optimize and publish posts. It can also interact with your audience, curate content from other sites you love, and even write some content. By using content automation […]

What Can Automated Content for Social Media Do for Your Business? Read More »

4 Email Marketing Tips for Better Ecommerce Sales

Email marketing is the second most effective online marketing channel. It helps you build stronger relationships with your existing customers, increase their loyalty, and boost your sales. This research from McKinsey found that email marketing is 40 times more effective for acquiring new customers than other online channels, including search, social media, and direct mail. With

4 Email Marketing Tips for Better Ecommerce Sales Read More »

How Cohort Analysis Can Help Your Content Strategy

How Cohort Analysis Can Improve Your Content Strategy

Entrepreneur Elon Musk once said: If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion. This is true when running an online business. You have the main ingredients, the base for the cake, so to say. How? To start off, you have

How Cohort Analysis Can Improve Your Content Strategy Read More »

Importance Of Customer Reviews And How To Increase Positive Feedback

There’s no argument that customer reviews are vital when it comes to growing your business. Both online and offline customer feedback can provide a huge boost to businesses in most industries, cultivating growth as well as customer loyalty. Why are reviews so important? How can we ensure that we receive it? Customers Feel Involved Customers

Importance Of Customer Reviews And How To Increase Positive Feedback Read More »

How Millennials Are Changing B2C Marketing

How Millennials Continue to Change B2C Marketing

Ah Millennials. So much has been written about them. “They are self-absorbed.” “They don’t have the work ethic of previous generations.” “They are happy to change jobs every 2 years or so.” “They are not into buying homes, taking on mortgages ,or valuing a ‘settled’ lifestyle.” “They demand much from their employers in terms of

How Millennials Continue to Change B2C Marketing Read More »

How to Calculate and Improve Your eCommerce Abandonment Rate

A key aspect of selling online is turning your site visitors into paying customers. It’s not enough to have a potential customer visit your site and then leave, or to place items in a shopping cart and leave the site before buying. This is known as cart abandonment. It’s important, then, that you know how

How to Calculate and Improve Your eCommerce Abandonment Rate Read More »

Human Centered Approach to Social Media and Customer Service

How to Apply a Human-Centric Approach to Social Media and Customer Service

Technology is advancing at a relentless pace. And this rapid pace of advancement is changing the way we do business. Social media, for example, has evolved from platforms for keeping in touch with friends to powerful marketing tools. This development has forced businesses to adapt and learn new approaches to communicating with their customers. Customer

How to Apply a Human-Centric Approach to Social Media and Customer Service Read More »

How to Calculate and Optimize Customer Lifetime Value [INFOGRAPHIC]

All businesses need to know how much profit is generated from purchases. The most important and fundamental financial goal of any company is for revenue to exceed outlays, or expenses. This annual goal stands whether you’re a founder running a startup or the CFO of a national behemoth corporation. So, how can you predict the

How to Calculate and Optimize Customer Lifetime Value [INFOGRAPHIC] Read More »

Personalize the ecommerce shoppig experience for more sales

Personalizing the eCommerce Shopping Experience for More Sales

We see it all the time… eCommerce website owners try to appeal to every single site visitor that lands on their pages. They attempt to get visitors to subscribe to a newsletter, engage with written content, or make a purchase. To the uninitiated, their decision to maximize traffic — any traffic — at all costs

Personalizing the eCommerce Shopping Experience for More Sales Read More »

Use Product Bundling for Ecommerce Sales Benefit

How Product Bundling Can Boost Your E-Commerce Sales

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through all the options on the shelf? Maybe you bought

How Product Bundling Can Boost Your E-Commerce Sales Read More »