Conversion Rate Optimization

4 tips to build brand trust on ecommerce

4 Tips to Build Brand Trust in eCommerce

There are many strategies for successfully positioning a brand in today’s competitive market. From advanced digital marketing techniques to fun guerrilla methods, there’s always a way to reach your target audience. However, when all things are said and done, the old methods still work just as well. This is why building brand trust and brand […]

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How Time Of Day on Google Ads Affects ROI

How Google Ads Time Of Day Performance Impacts ROI

The Google Ads platform is an incredibly powerful tool. When used properly, you will be able to generate leads for your business at a manageable cost. Of course, that is easier said than done. There are plenty of ways for you to err when trying to drive demand with Pay Per Click Advertising. If you

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How and Why to Focus on Data When Marketing to Gen-Z

How and Why to Focus on Data When Marketing to Gen-Z

A few years ago, brands around the globe experienced a millennial marketing wave. It seemed as though the textbooks were thrown out the window. Everything about marketing changed. Just as the dust is settling, there’s another wave coming. And Gen-Z is riding it. If you’re a marketer, you’ve likely already heard industry chatter peppered with

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How to use customer testimonials and reviews on landing pages

How to Use Customer Testimonials Correctly on Landing Pages

Customer Testimonials are great for converting new leads – they provide value, inspire trust, and prove that you are a brand worth doing business with. However, there’s more to using them on your landing pages than simply slapping them on just anywhere. If you’re not careful, they can also spark an adverse reaction and make you

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21 Tips for Marketing a eBook

eBook Marketing Best Practices: 21 Tips [INFOGRAPHIC]

Ebook creation is a lot of hard work, but it can also be quite rewarding in the long run. It is one of the most cost-effective methods used by businesses for promoting and marketing products/services. eBooks can help generate targeted leads, which in turn will help boost the ROI on your marketing efforts. Free eBooks

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Technical SEO Tips Fletcher FEATURE IMAGE

Technical SEO Tips for 2020

If you have a website, you need SEO to show up on search engines. With so many companies flocking into the digital marketplace in the wake of the COVID-19 quarantines, this is even more true. Practically every company on Earth is suddenly fighting to be seen online. Your website’s SEO has become more essential than

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Marketing Strategies to Increase Conversions Social Media FEATURE IMAGE

4 Super-Effective Marketing Strategies to Increase Conversions through Social Media

Did you know the total number of active social media users is expected to increase to 3.1 billion in 2021? It’s evident that marketers cannot afford to ignore the potential of social media for targeting the right audience. It can be a great platform to showcase your products, raise brand awareness, engage your audience, and

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Value of Data Analytics

Five Ways Effective Data Management Helps Boost Ecommerce Sales

E-Commerce is poised to continue growing, but it comes with certain challenges. How do successful E-Commerce Businesses stay ahead of their competition, which has never been tougher than today? Here is where data management for your business comes into play. A few simple tips and tricks can help businesses build a unique brand and draw

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Ecommerce Content Optimization: Optimize Your Calls To Action

Content Optimization for eCommerce: The Complete Guide

SEO is very important for eCommerce. Why? Put most simply, it can boost an online store’s sales and revenue. To become a market leader in your industry, make sure you have well-optimized content. If you miss out on clicks, you miss out on sales. In such conditions, focus on optimizing your eCommerce website to address

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Generate More Leads With Conversational Marketing

Generate More Leads With Conversational Marketing

Fresh leads are the lifeblood of every business. And yet, 61% of marketers cite lead generation as their top challenge. Nowadays, customers have an abundance of different options to choose from. You have to do your very best in order to attract and keep them. That’s why you have to update your marketing and lead

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