Did you know the total number of active social media users is expected to increase to 3.1 billion in 2021?
It’s evident that marketers cannot afford to ignore the potential of social media for targeting the right audience. It can be a great platform to showcase your products, raise brand awareness, engage your audience, and provide customer service.
If you use it right, you can also increase your overall conversion rate. This, in turn, can boost your sales and revenue.
Sounds great, right?
If you want to boost your conversion rate through social media, here are some strategies that you should use:
1. Leverage Influencer Marketing
Typically, influencers have loyal followings. They regularly engage with their audiences and share content related to their niches. In a nutshell, they build a rapport with their followers. That’s why, when an influencer recommends a product, their followers are more likely to pay attention to it.
Through influencer marketing, brands can build social proof and brand awareness. For instance, beauty brand, La Fervance Skincare, collaborated with Instagram influencer, Jolene Goring, for a sponsored post.
In her post, Goring highlights the benefits of using their 23-karat gold dust to make her skin radiant. It’s review that promotes the product in a natural and conversational way.
Image via Instagram
Such influencer-generated content can influence the purchase decisions of consumers. In fact, 89% of consumers believe that reviews can be an essential resource while making a purchase. What’s more, reviews are also one of the top factors that influence purchase decisions.
Furthermore, influencers can also host giveaways and contests to engage their audience and get more conversions.
2. Publish Content On Multiple Social Media Channels Consistently
Getting conversions through social media requires you to become more active online. You need to reach out to a broad audience on multiple social media channels so that they know about your products and services.
Achieving that consistency means you need to engage with your audience frequently and at the right times. However, it’s easier said than done.
It’s worse if your audience lives in a different time zone. To make it worse, if you have multiple accounts, then achieving consistency is nearly impossible.
If you want to stay ahead of the game, then you should schedule your social media content beforehand. The best way to do this is to leverage advanced tools like Hootsuite, BuzzSumo, and others.
They can help you create and share your content at the right times.
Also, keep in mind that each social media platform has a different peak time for engagement. Based on that, you should schedule content on Facebook, Twitter, Instagram , and other platforms.
By scheduling your content at the peak time, you can reach out to your audience when they are the most active. Scheduling is a super-effective strategy to get more leads and boost your conversion rate. Just make sure you are consistent in your posting schedule.
3. Create Good Quality Content
If your social media posts are engaging, you can get the attention of your audience. Furthermore, if a piece of content strikes a chord with them, it also has the potential to go viral. This, in turn, has the potential to boost your conversion rate.
So, what is good-quality content? Firstly, it has to cater to the needs of your audience. You need to invest time into finding the kind of content that your customers interact with online.
For this kind of research, you can leverage AI-powered tools like Cortex. Using this platform, you can find out what kind of visuals resonate with your target audience. In addition to this, it can also help you find out what to post, and which photo or video would be the most effective.
Secondly, your content should be entertaining, informative, or shareable. To understand what kind of videos can work well, check out popular or trending videos in your niche. Thirdly, your content should be relevant to your brand and niche.
If you post irrelevant content, you are not likely to impress your audience. In fact, in a survey, 4-out-of-5 people said that they had recently unfollowed a brand. One of the mentioned reasons was that they were no longer interested in the brand’s content.
What’s the bottom line?
Post quality social media content that is relevant to your brand and caters to the audience’s needs and preferences.
4. Run User-Generated Content Campaigns
Creating quality content is time-consuming, sure. But you need to post it consistently to get the attention of your audience. There is a chance you may have a creative block or may be too busy to create content.
In such a case, what should you do?
How can you boost your conversion rate?
User-generated content (UGC) may be the most effective marketing strategy for increasing conversion rates. It is content created by your customers. Because it comes directly from the end user, it helps you create brand trust and boosts your reputation.
All you need to do is to encourage your audience to post videos, GIFs, photos, or even memes related to your services or products. Along with it, they can also use your branded hashtags. This can help you build more brand awareness.
One classic example of UGC is Coca Cola’s “Share a Coke” campaign. As a part of the campaign, Coca Cola encouraged people to share a drink with their loved ones. While doing so, they asked their audience to share photos on their social media accounts.
Coke replicated this campaign in at least 80 countries around the world. The campaign was an instant hit as thousands of consumers uploaded their images on social media. This, in turn, gave the brand free publicity, which can go a long way in getting more conversions.
Image via Instagram
UGC is a low-effort, high-return strategy. Plus, it can save you a lot of time that you would others spend on content creation. It’s a great way to get engagement and leads at the same time.
Ready to Increase Conversions Through Social Media?
Getting followers on social media isn’t the hard part. The hard part is converting them into customers.
If you want to increase your conversion rate through social media, you need to publish high-quality content consistently.
In addition to this, you can also leverage influencer marketing as well as user-generated content.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.