Have you just started a healthcare or biotech business? Then you must know how difficult it is to create awareness about what you do.
It is no secret that a business can’t grow if it lacks the attention of potential customers.
With the world going digital at a rapid pace, tons of people are turning to the internet to look for medical advice today than ever before.
According to research, 80% of web users in the USA search the internet looking for information on different medical problems.
As a biotech or healthcare provider, this is a number you cannot ignore.
If you want a piece of this pie, you need your website to rank atop the first page of search engine results. It will bring you free organic traffic, helping you stand out from your competitors.
This is where SEO comes in. Statistics show that 14.6% of conversions come from SEO and 77% of patients use search engines results before booking an appointment.
With that said, what follows are five SEO tips that will grow your healthcare or biotech business.
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Choose the Right Keywords
When web users are searching for your healthcare and biotech business online, they will use keywords to find your website. Make a list of the keywords they might use so you can rank for the right terms.
You can ask your customers, use Google suggestions, or use tools such as Google Ads Keyword Planner, SEMrush, or another keyword research tool to come up with a comprehensive list.
Test the list of keywords for competitiveness. Doing this will ensure that you choose keywords with less competition but a large volume of monthly searches.
With the narrowed down list of keywords, use them naturally in your body copy / content. Refrain from keyword stuffing, but don’t use too few either.
In addition, naturally incorporate the keywords in your page title tags, meta description tags, and headers. Your targeted keywords should also be present in your URLs and image alt-tags.
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Create Unique Content
Content is a game-changer for SEO, even with healthcare and biotech businesses. If you want to rank on Search Engine Results Pages, you have to write about much more than just your services.
Aim to create great content that is original and informative to your customers. Otherwise, you very well may find your site buried on the second page of Google results. Great content improves both SEO ranking and your brand’s credibility.
Start by creating a blog. Post content such as patient case studies, testimonials, medical discoveries, recent medical trends, and/or staff achievements.
Use visuals like images, videos, or infographics to gain more attention. Make the content interactive by giving readers an opportunity to comment on and share your content.
Include backlinks, contribute to other medical practitioners blogs, and allow other practitioners to contribute on your posts as well.
Gain more insights on content ideas by researching on what potential customers search for then provide them with answers. You will then drive traffic to your website.
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Employ Social Media the Right Way
If you want your healthcare or biometric business to grow, it is very important that you create a social media presence.
Social media is a powerful tool for SEO. It improves the growth of your healthcare or biometric business by increasing your site’s traffic.
Create social media profiles on the many platforms such as Facebook, LinkedIn, and Twitter. Also consider starting your own YouTube channel.
Share the content you create on each of them. Share links to your website among your followers.
Maintain an active social presence by posting regularly and at consistent intervals to avoid boring your followers. Offer timely feedback for any questions your followers put in front of you.
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Optimize Your Website for Mobile Devices
Your healthcare or biometric business needs a mobile-optimized website to boost your rankings on search engines.
Today, a majority of people are using their mobile phones to surf the internet. If your site is mobile-friendly, you will fare far better with SEO performance.
Ensure users can access your domain from any screen size, such as smartphones or tablets.
Your users should have a seamless User Experience (UX) while navigating the website or viewing content. The pages should be both responsive and fast to load.
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Invest in Local SEO
Local SEO helps people within your location find you, instead of focusing on competitors located many miles away. It is a factor that boosts your SEO and makes you stand out from your competitors.
50% of people who conduct a local search on their smartphones can be expected to visit the physical location within a day. Patients are highly likely to visit your healthcare or biotech business to obtain a service.
If you want your site to appear on top of SERPs that specify your location, then you need to take steps that enhance your local SEO.
For instance, create a Google My Business profile, research local keywords, and optimize content for local searches.
Include your name, contact information, address, and location on both your website and social profiles.
This information will portray your legitimacy to Google, a factor used while ranking websites in the local pack.
Conclusion
SEO can make or break a business. Follow the above SEO tips to grow your healthcare or biotech business.
However, don’t expect results overnight. Keep an eye on new SEO trends to remain one step ahead of your competitors.
A well-implemented SEO strategy will ensure your site ranks on not only the local pack, but also overall organic SERPs.
If possible, hire an Austin SEO expert for better results. Change the future of your Healthcare or biometric business. Get started on SEO right now!
Feature Image Credit: CC 0; Public Domain, sourced from pixabay.com.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
Dylan Menders
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- 5 SEO Tips for Healthcare and Biotech Business Growth - October 15, 2019
