user experience

Explainer Videos: How They Boost B2C Conversion Rates

Explainer Videos: How They Boost B2C Conversion Rates

A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe […]

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Conversion Rate Optimization CRO Checklist INFOGRAPHIC

Conversion Rate Optimization (CRO) Checklist: The Ultimate Guide in 2023 [INFOGRAPHIC]

CRO, short for Conversion Rate Optimization, is a strategic approach to influencing your website visitors to take a specific desired action. Marketers use call to actions (CTAs) to improve the chances of conversions. Our comprehensive Conversion Rate Optimization (CRO) checklist can help you build and execute a well-planned CRO campaign. Get Started With the Conversion

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How Contractors can boost leads from surrounding cities with Geo-Specific Content

How Contractors Can Boost Leads From Surrounding Cities With Geo-Specific Content

For contractors, home builders, and other service professionals, the name of the game is leads, leads, leads. In order for your website to be a success, it has to have a measurable impact on your business. Often, that impact comes in the form of phone calls and free quote requests. Most contractors work in a

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Crowdcast SaaS Pricing Page: Annual Payment Incentives

Anatomy of a High-Converting SaaS Pricing Page

According to statistical data, there are more than 25,000 SaaS companies operating globally in 2022. Moreover, these organizations cater to a combined total of approximately 14 billion users. And last but not least, total SaaS market revenue is expected to reach (and possibly surpass) the $208 billion mark by the end of this year. So,

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Content Marketing Tools 2022 FEATURE IMAGE

The Most Overlooked Content Marketing Tools in 2022

Online marketing may seem like a cut-and-dry process. But according to expert Jeff Bullas, “The reality is that being found online requires constant SEO activity and content creation, publishing, and marketing.” To accomplish this productively, you’ll need to tap into the profusion of content marketing tools and the insights they offer. Advancements in technology have

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UX in SEO - User Experience in Search Engine Optimization

UX in SEO: What It Is and Why It Matters

User Experience (UX) is a very important component of successfully managing any website, and you should even consider UX in SEO as a key factor. You can’t prioritize one over the other. They must both align for the best results. Let’s review how and why. First off, let’s dig into User Experience itself. UX in

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How to Set Up an Engaging Content Strategy to Help with SEO

How to Set Up an Engaging Content Strategy to Help with SEO

It is every marketing specialist’s dream to finally reap the fruits of what they sow and be able to look at the exceptional ranking metrics of their websites. But having a website rank high on the search engine is not the easiest of tasks, especially if one doesn’t know how to execute a good SEO

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How to Use APIs to Enhance Your SEO

How to Use APIs to Enhance Your SEO

According to research, marketers employ up to 30 distinct applications to accomplish their goals. Because of this situation, marketers frown upon the idea of ramping on yet another complex and difficult-to-learn tool. Fortunately, we can use APIs to accomplish the same tasks faster and more efficiently. API technologies provide unprecedented access to important data, and

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How to Combine SEO and Email Marketing in B2B

How to Combine SEO and Email Marketing in B2B

We are nearly halfway through 2022. As of now, we can already observe some new trends in B2B marketing that have emerged and are here to stay. Search engine optimization (SEO) has long been a key strategy for supporting traffic and overall business growth. It remains a top priority for any business with an online

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Digital Marketing for Logistics Companies

Digital Marketing for Logistics Companies: 5 Reasons To Dive In

Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the

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