According to research, marketers employ up to 30 distinct applications to accomplish their goals. Because of this situation, marketers frown upon the idea of ramping on yet another complex and difficult-to-learn tool. Fortunately, we can use APIs to accomplish the same tasks faster and more efficiently. API technologies provide unprecedented access to important data, and […]
How to Use APIs to Enhance Your SEO Read More »
We are nearly halfway through 2022. As of now, we can already observe some new trends in B2B marketing that have emerged and are here to stay. Search engine optimization (SEO) has long been a key strategy for supporting traffic and overall business growth. It remains a top priority for any business with an online
How to Combine SEO and Email Marketing in B2B Read More »
Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the
Digital Marketing for Logistics Companies: 5 Reasons To Dive In Read More »
According to recent research, “71% of small-to-mid-sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.” With this many businesses using social media, there’s no shortage of content on these platforms. And that means there’s fierce competition for your target audience’s eyes and engagement. As such,
How to Boost Engagement Using Interactive vs Static Content Read More »
SEO stands for search engine optimization. It means making your site more visible via high ranking on search results pages (SERPs). Marketers and entrepreneurs strive for their websites to rank high on Google, because the website will then be more in front of more potential clients. You can get more sales or extend your audience
How an Efficient and SEO Friendly Website Structure Can Boost Rankings Read More »
Anyone who has been in the affiliate marketing game will tell you that it keeps you on your toes. Your entire portfolio could fall into a downward spiral with one Google algorithm update. If you have a monetized personal blog, your income stream could vanish by breaking one small rule. If you’re looking to make
Will Affiliate Marketing Survive In Its Current State? Read More »
Search engine optimization is a constantly evolving practice, and SEO trends change quite frequently. This is due to changes with search engines, their algorithms, and the landscape of SEO competition in pretty much all niches. And if you really want to derive real business value from your website, you simply MUST stay on top of
Top 13 SEO Trends and Strategies for 2022 Read More »
Digital marketing is far and away one of the most important parts of succeeding in business. Without being able to reach and engage with new customers, your business will struggle to grow. You need to reach the right people, so you can show them why your product or service can provide them value and help
Digital Agencies Expectations for 2022 Marketing Trends Read More »
Website bounce rate is one of the most controversial indicators when it comes to evaluating digital marketing and web performance. Let’s see how Google counts the bounce rate. It calculates the percentage of single-page views compared to the total number of visits. So, when a person visits your website, looks through just one page, and
Three Ways to Reduce Your Website Bounce Rate Read More »
Google considers website user experience, which we now call UX, as critically important. Google says they aim to “make the web more delightful.” This sentiment makes sense for all of us who use the web, and especially to Google’s business model. Consequently, Google invests considerable resources in creating a better web. One way they improve
How To Do a Lighthouse Audit on Your Website Read More »
