YouTube marketing is important not only for the active members of the YouTube community, but for all SEO practitioners, too. If you own a website that’s not particularly linked to video and you don’t bother producing YouTube videos for the sake of marketing, you’ll have to change something about that. YouTube is getting more traffic […]
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Focusing your marketing strategy around influencers can be an effective way of quickly gaining exposure for your brand. But what exactly is an “influencer?” An influencer can be considered anyone who has an impact on the way people think or feel about things. When they have this characteristic coupled with a loyal online following, the
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While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% penetration. This is not some fairytale story! Social media is the best way to
How to Find the Right Balance on Social Media to Sell More Read More »
Recent studies show that 81% of customers visit a company’s website prior to making a purchase. While some people visit it directly, following the link featured in blog posts, social networks and emails, most of them start by typing a keyword into a search engine. Given the fact that 75% of users never scroll past
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With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a business account matters not. Rest assured that clients (and potential
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As a business owner or marketer, you are surely already fully aware of the importance that social media has as a component of your marketing campaigns. Facebook alone is leading the way with over 2 billion active users, so I don’t have to tell you that this market is huge. So you’ve got your content
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We are beyond the point where we can deny the immense influence of Instagram. Though people originally believed that Instagram was mostly for individual accounts, we’ve come to learn the marketing opportunities it holds for businesses and companies. Using the platform for your business can boost growth, awareness, engagement, and interaction with your target audience,
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Many companies and indie creators have turned to Instagram in order to publish their content and promote their brands. This has made Instagram as big as Facebook and Twitter in the marketing department, but it has something that both of these social media platforms lack. Instagram has been created with quick content turnover and a
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During the last couple of years, the popularity and impact of online reviews have grown considerably. This is quite understandable, given the fact that 68% of millennials trust online reviews more than they trust traditional television advertisements. However, this great increase in popularity has encouraged multiple business owners to purchase fake positive reviews. In the
Understanding Fake Reviews and Their Repercussions on the Market Read More »
Nowadays, you’d be hard pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and for entertainment. It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason
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