As a business owner or marketer, you are surely already fully aware of the importance that social media has as a component of your marketing campaigns.
Facebook alone is leading the way with over 2 billion active users, so I don’t have to tell you that this market is huge.
So you’ve got your content ready, uploaded and shared. Now, you are struggling with the most common problem that marketers face: low engagement rates.
7 Key Ways to Enhance Social Media Engagement for Businesses
In this post, we’ll explore seven keys way you can boost these illustrious engagement rates, dramatically increasing your business’ social media presence.
Analyze Your Statistics
It’s impossible to improve your current engagement rates if you’re not sure what they are. Whether you’re using Facebook, Instagram or Twitter, each platform has its own analytics tool that you should learn to use.
This will provide you with the foundation information you need so you’ll know what content is successful and what aspects of engagement you should focus on.
If you fail to include images, social media users will automatically dismiss your content in their feeds. It really doesn’t matter what quality your content is.
When choosing images, always create your own or use paid stock imagery if possible, never free stock imagery. Also, be sure to include an Alt-Text on all of your images for an increased SEO ranking, and always make sure they’re relevant.
Create High-Quality Content
Writing quality content that users will want to read is extremely difficult in today’s modern world. There’s so much competition today that’s it’s very challenging trying to hit the limelight.
While focusing on the more important aspects of your marketing campaign, you simply lack time to create, edit, proofread and perfect your content. This can be such a time-consuming task.
If you want to increase your share rates, you’ll want to make your content easy to share. No internet user is going to go out of their way to share your content.
Ideally, you will include smartly positioned social media buttons and calls to action, ensuring users know that they can share your content with a quick click of a button. This has been proven to increase the share rates of content dramatically.
Write Relevant Content
Consider the industry that your company or website is in. If you’re writing and posting about news or events that happened a week or so ago, you’re going to seem extremely outdated. As a result, social media users will find your materials old and irrelevant.
To counter this timing challenge, you can focus on creating content that’s current and relevant to your industry. If something big happens, such as the release of a new product, you can cover it quickly in the highest quality possible.
This will help you to become a leading authoritative figure in your industry, massively increasing your engagement rates.
Time Your Posts
According to countless studies, you’ve got to pay attention to the time of day that you’re posting. Some of the best times to post include:
- 5:00 – 6:00 PM – when most social media users are commuting home
- 8:00 – 10:00 PM – when users are laying in bed or lounging around their homes
However, this will solely depend on your industry. For example, if you represent a food company or website, posting just before lunchtime can help you get onto people’s radar while they are starting their lunch breaks. As they are hungry, they are much more likely to engage with your posts.
Fortunately, it’s relatively easy to search for the recommended times in your own particular industry. It’s also a wise idea to experiment with the best times in accordance to where the majority of your users are based.
All of this information of can be found using your social media analytics tools.
Constantly Update and Improve
Using your analytical tools on each social media platform, it’s important to continuously check the performance of your posts. Make sure you have a good idea of which ones are the most successful.
Identify your top five performing posts with the highest engagement rates. Check what made them successful. It may be the image, the content, the format, or the subject.
It’s all about trial and error. Once you discover the winning formula and implement it time and time again, you’ll soon see a dramatic rise in your engagement rates.
Writing content and trying to outperform every single competitor across the internet may seem like a daunting and overwhelming task, but it’s not impossible.
By implementing the right strategies and investing proper time into analyzing what works for your business, you’ll soon see your engagement rates begin to spike, taking your business to new levels of success.
All Images provided by the author under his or her own license.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
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