Small Business - Page 15 of 16 -

Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

Analytics, Blogging, Content Marketing, Lead Generation, Marketing, Public Relations, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Training, Usability / UX / Tommy Landry

The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the […]

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3 Reasons Why PPC Leads Do Not Convert Into Customers

Entrepreneurship, Lead Generation, Marketing, Search Engine Marketing, Small Business, Usability / UX / Tommy Landry

The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance

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3 Tips for Building a Strong Online Presence

Content Marketing, Entrepreneurship, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Tommy Landry

The following guest post has been contributed courtesy of freelance writer Becky Wilcox. She covers some basic items to keep in mind when working to build out your overall presence online. Take one look at practically any sector of business these days, and it becomes increasingly clear just how important the Internet has become in

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Online Demand Generation: Top Media Vehicles for Driving Leads

Content Marketing, Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Tommy Landry

On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B

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Ultimate SEO Tips for Your Real Estate Business

Blogging, SEO / Search Engine Optimization, Small Business, Social Media / Editorial Team

Enjoy this guest post by SEO professional Ben Sawyer. In it, he covers off how to improve rankings and traffic for Real Estate focused websites. When running a real estate business, there are a lot of different tactics that you could use to try to generate new customers. While many real estate professionals use traditional

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Local SEO: Helping Google Know WHERE to Rank You

Local Businesses, SEO / Search Engine Optimization, Small Business / Tommy Landry

Among our Austin SEO services, one specialty we offer is Local SEO. While only critical for businesses with a physical site or store, local SEO can help anyone who targets a local or regional audience. On-Page Factors As with all forms of SEO, the actual content on your website itself is important for Local SEO.

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Retweets, Links, Local SEO, B2B Paid Search, Mobile Marketing, and more | Return On News

Marketing, Return On News, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Tommy Landry

Welcome to the latest edition of Return On News! It has been quite a wild ride the past two months. And a lot has happened in online marketing. Today I have a longer list of articles to share. I will be very brief with the summary of all of the following articles. That way, you

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Top Digital Communication Tools for Virtual Teams, Part 2

Entrepreneurship, Small Business, Social Media / Tommy Landry

Welcome back for Part 2 of this two part series. Yesterday we covered the most commonly used mediums for communicating with virtual teams. The list included the telephone, email, online chat, and combination platforms that offer a more complete service. Let’s get right to the first of two categories of product we will cover today.

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Top Digital Communication Tools for Virtual Teams, Part 1

Entrepreneurship, Small Business, Social Media / Tommy Landry

On Friday of last week I attended a great “Lunch and Learn” session at the Austin Chamber of Commerce offices. It was put on by Dale Carnegie Training, and focused on how to best lead virtual teams in the digital age. The session really got me thinking. For virtual teams, communication and alignment are paramount.

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Marketing: 4 Scenarios for Hiring an Outside Consulting Resource

Entrepreneurship, Marketing, Small Business / Tommy Landry

The past couple of years have changed things in our modern work world quite a bit. Generation X was raised to believe that, if we just get an education and land a corporate job, we’d have security for years to come. Think again my friends, because those days are long gone.

With our economy running on life support, the dollar in the tank, and fast-rising inflation, companies had to pinch pennies wherever possible to keep the ship afloat. The results have been widespread and severe…significant loss of jobs, budgets slashed to levels we haven’t seen in years, and even a slew of companies going belly up during the prolonged recession.

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