A common topic the past several months has been focused on how limited our options are for building links, ever since the almighty Penguin rained on the link buyers’ parade. Link Building is not dead. You just have to (gasp) earn those links now. Regardless of how much more time and effort it requires, there […]
Link Building: Another Benefit of Philanthropy Read More »
Welcome to Return On News. Periodically, I like to take a moment to review the content that has inspired me enough to share on Twitter. Among that content, there are typically a handful of posts that stand out and deserve special mention. On that premise, I created Return On News. From time-to-time, when I find
Social Failures, SMB Blogging, Link Audits, Content Marketing, and More | Return On News Read More »
I remember the days when you could launch a website and get back to business as usual, knowing that it was likely to provide some value just by existing. These days, websites remain the key to successful marketing strategies However, online marketing includes much more. This post outlines a framework for mapping marketing objectives to a
Web Presence Framework: Extending Reach Beyond Your Website Read More »
Bloggers are an interesting bunch. Some of us do it just because we need an outlet for the millions of ideas and thoughts in our heads. Others are blogging to build relationships and have meaningful discussion. You will find those who are marketing a business product or services, and those who are simply looking to
10 Tips To Be A Better Blogger Read More »
The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the
Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online? Read More »
Today we offer you a guest post from Mike McVey of Search Marketing Services company Wisdek. He reviews some non-SEO items we all need to keep in mind when benchmarking web marketing success. When you own a website, you may be thinking of doing search engine optimization in order to make it more popular and
Maximizing Benefits From SEO: Why You Should Focus On More Than Just SEO Read More »
Enjoy today’s contributed content from professional guest blogger Mason Cameron. There are many ways to get traffic to your website, and they all have their positives. Because there are so many options, you need to decide what will work best for you. It’s possible to spread yourself too thin and see no benefit at all
5 Not-So-Obvious Reasons To Use Guest Posting To Build Your Brand Read More »
When I first started Return on Now a few years ago, I took a very different approach to generating blog topics. Although I considered potential SEO and Social Media benefits of different topics, and how it would be distributed, that was a minor check point in the content creation process. Now, I take a more
Thanksgiving Moment of Zen Read More »
SEOs come in all shapes and forms. Some of us are full-time professionals focused on every single facet of SEO. Of course, with Google leading the pack by a mile in North America, it’s the most important search engine to optimize for. Not to discount Bing or Yahoo, but they account for less than 20% of
Google SEO Guide: Self-Help Resources Online Read More »
Enjoy today’s guest post from Yasir Khan of Quantum SEO Labs. In this post, he covers off some ways to expand your reach for SEO using Social Media and by connecting with influencers. Social signals are being increasingly considered for SEO, and it is clear that more than quantity, the quality of social signals (that
Using Social Media for SEO Read More »
