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How an Efficient and SEO Friendly Website Structure Can Boost Rankings

How an Efficient and SEO Friendly Website Structure Can Boost Rankings

SEO stands for search engine optimization. It means making your site more visible via high ranking on search results pages (SERPs). Marketers and entrepreneurs strive for their websites to rank high on Google, because the website will then be more in front of more potential clients. You can get more sales or extend your audience […]

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Example of Google Featured Snippets

How to Optimize Your Content for Google Featured Snippets

When online, people want good information, and they want to find it it fast. And it’s crucial that Google serve up relevant results on the first attempt if at all possible, if they want to keep users coming back. Google has multiple approaches to indicating relevance, not the least of which being the natural listings.

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Free SEO Platform: Google Search Console

Google Search Console: A Top Free SEO Platform

There are about 200 SEO tools in the market. Each tool employs its own approach to data collection, which includes a variety of metrics specific to that tool. How Can You Know Which SEO Platform to Trust? Your best bet is hands-on experience. Once you have to use and try to rely on the data

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Push Notifications: What They Are And How They Boost Conversions

Push Notifications: What They Are And How They Boost Conversions

Push notifications are a style of clickable pop-up messages that applications or browsers send to users on a device or via the browser itself. Users might receive these message at any time. Some notifications may come while users are in app or on a website. Other notifications may come while the app/website is closed. For

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How to Benefit from TikTok Marketing

How to Use TikTok Marketing to Make Your Business Go Viral

TikTok for Business is an edgy and effective way to promote goods and services. Since videos are the only content you can publish on TikTok, you will find that marketing on the platform is very focused and targeted. Because of these factors, brands have found great successes in publishing short clips that promote their products

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How to Engage Customers Through the Gaming Market

How to Engage Customers Through the Gaming Market

The gaming industry is blossoming. During the pandemic, 227 million Americans played video games regularly. Players from all generations flocking to games like Super Mario Bros and Call of Duty. In fact, gaming is now bigger than the TV and music industries combined. As digital technology allows players to download their favorite games without leaving

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Top 13 SEO Trends and Strategies for 2022

Top 13 SEO Trends and Strategies for 2022

Search engine optimization is a constantly evolving practice, and SEO trends change quite frequently. This is due to changes with search engines, their algorithms, and the landscape of SEO competition in pretty much all niches. And if you really want to derive real business value from your website, you simply MUST stay on top of

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Infographic about display ad design trends and statistics

Display Ad Design in 2021: Trends to Know [INFOGRAPHIC]

The world of advertising moves fast. One advertising trend can rise and fall just as quickly as a meme does. A lot of marketers find it challenging to say on top of the game. Regardless, it’s always a good idea to be aware of the latest trends. They are great indicators of what’s going on

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Three Ways to Reduce Your Website Bounce Rate

Three Ways to Reduce Your Website Bounce Rate

Website bounce rate is one of the most controversial indicators when it comes to evaluating digital marketing and web performance. Let’s see how Google counts the bounce rate. It calculates the percentage of single-page views compared to the total number of visits. So, when a person visits your website, looks through just one page, and

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