Blogging can be difficult in itself without having to worry about plagiarism and content theft. Some people make it a habit to take other creators’ content, slap a couple of backlinks and sponsored referral links on it for good measure and publish it as their own. It’s something that no professional service should tolerate, and […]
How to Protect Your Blog Content From Being Stolen Read More »
Struggling in your original market? Looking for some bright new world to expand into? Why not consider opening up a different language to your brand and your product? It’s not half as hard as you think. If you pick the right language, it can be huge. Some services are still wildly underrepresented in different languages.
What Is SEO Translation, and Is It Worth It? Read More »
With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a business account matters not. Rest assured that clients (and potential
10 Things You Should Never Share on Social Media Read More »
Welcome to this guest post about heatmaps. Many digital marketers are trying out a variety of new tools to see what has the biggest positive impact on their website and conversion rate. Every owner wants to know if their site’s architecture and design are giving them the best results. Is the website getting visitors to
Using Heatmaps to Increase Website Conversion Rate Read More »
For software-as-a-service (SaaS) products, Google AdWords can often seem like a dream come true. You can advertise the exact keywords that your perfect customers use when they’re looking for the very solution that your software provides. You don’t even have to ask designers for ads. You can just write up some text ads, and the
Google AdWords for SaaS: What You Should Consider Read More »
As a business owner or marketer, you are surely already fully aware of the importance that social media has as a component of your marketing campaigns. Facebook alone is leading the way with over 2 billion active users, so I don’t have to tell you that this market is huge. So you’ve got your content
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Writing is writing, right? And compelling copy always converts, no matter the audience, right? No, not really. There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different. Here are just a few ways how: B2B audiences are less varied – in terms of preferences, demographics, desires,
How to Write For A B2B Audience in 2017 Read More »
The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can
Management of SEO or PPC: Why Not Both? Read More »
The short answer? Quality. There really are no two ways about it. Quantity of content is one thing the internet has enough of. Or, you know that saying, “If you take a million monkeys and give them a million typewriters then eventually they’ll produce the entire works of Shakespeare”? The internet has proven this adage wrong. Quantity
Quality or Quantity: What’s More Important for your Blog? Read More »
Many companies and indie creators have turned to Instagram in order to publish their content and promote their brands. This has made Instagram as big as Facebook and Twitter in the marketing department, but it has something that both of these social media platforms lack. Instagram has been created with quick content turnover and a
10 Clever Ways to Get More Instagram Comments Read More »
