Marketing

How Customer Reviews Impact Voice Search

How Customer Reviews Impact Voice Search

Most business owners and marketers alike understand the importance of Search Engine Optimization (SEO) and having a strategy in place to consistently improve it. Any business with a website or digital presence wants to appear at the top of the SERPs (Search Engine Results Pages), and there’s a good reason why. The first five organic […]

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Value of Data Analytics

Five Ways Effective Data Management Helps Boost Ecommerce Sales

E-Commerce is poised to continue growing, but it comes with certain challenges. How do successful E-Commerce Businesses stay ahead of their competition, which has never been tougher than today? Here is where data management for your business comes into play. A few simple tips and tricks can help businesses build a unique brand and draw

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Ecommerce Content Optimization: Optimize Your Calls To Action

Content Optimization for eCommerce: The Complete Guide

SEO is very important for eCommerce. Why? Put most simply, it can boost an online store’s sales and revenue. To become a market leader in your industry, make sure you have well-optimized content. If you miss out on clicks, you miss out on sales. In such conditions, focus on optimizing your eCommerce website to address

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How to Get More from Instagram, Twitter, LinkedIn, and YouTube

How To Get The Most From LinkedIn, YouTube, Twitter, and Instagram

There are a lot of social media platforms. It can be daunting to manage all of them. But, did you know that each social media platform can generate and nurture leads? In this guide, we take a look at the ten ways you can use social media profiles to grow your business and increase revenue.

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Generate More Leads With Conversational Marketing

Generate More Leads With Conversational Marketing

Fresh leads are the lifeblood of every business. And yet, 61% of marketers cite lead generation as their top challenge. Nowadays, customers have an abundance of different options to choose from. You have to do your very best in order to attract and keep them. That’s why you have to update your marketing and lead

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How B2B Companies are Successfully Using Instagram for Marketing

5 Ways Big B2B Companies Use Instagram Marketing

Most B2B companies don’t prioritize Instagram as an important social media channel. Although 75% of B2B buyers use social media when making their purchase decision, marketers still believe that Instagram is a powerful marketing tool only for companies that target their customers directly. However, it’s high time to realize the power of Instagram marketing for

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Google AdWords Close Variants can Boost Traffic and Conversions

How to Boost Traffic and Conversions with Google Ads Close Variants

Have you ever mistyped a brand or product name, and yet, Google provided you with a perfect result? With each algorithm update, Google is getting smarter. Its algorithms are designed to “understand” what a user is searching for, irrespective of their spelling or grammar mistakes. When investing in Google Ads, your goal is to put

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Infographic about the role of Retargeting for Ecommerce businesses

The Effects Of Retargeting in Ecommerce [INFOGRAPHIC]

Customers will rarely make a purchase during their very first visit to a new website. It doesn’t matter how boldly designed the web store appears or how compelling the products and services are. Just about 2% of first time visitors actually buy, which is quite discouraging. However, there are ways to increase that number. With

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Google Search Console URL Removals Tool

New Google Removals Tool: What to Know and How to Benefit From It

Google has introduced a new Search Console that comes with a fantastic Removals tool. With this tool, you can manage SafeSearch filtering and temporarily block Google search results from a website. You can also temporarily block web pages from websites that you own. If you don’t own the site, there is a troubleshooter for that.

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How to Find Out if Your SEO Strategy is Working for Your Brand

How to Find Out if Your SEO Strategy is Working for Your Brand

Let’s first address the elephant in the room: SEO is a long-term game, period. However, due to the long-term nature of the channel, it’s a very common concern of marketing executives and managers to doubt the progress of their SEO campaign—or to think that their SEO simply doesn’t bring anything at all. So, how can

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