Search Engine Optimization (SEO) is the backbone of any online marketing strategy. It makes any size and scale of business visible to its prospective online customers. If your website fails to rank well on Google, Yahoo, or Bing, then you may not receive much online traffic. Because most consumers turn to search engines such as […]
Why Is It Important for Dentists to Invest In SEO? Read More »
Over the past few years, millennials have become a favorite topic of conversation among marketing gurus. But they are adults now, and we need to be thinking ahead to Gen Z, which comes next. Focusing on what they do online, how they make purchasing decisions, and whether they still open their emails, marketers around the
4 Successful Email Marketing Strategies to Reach Gen Z Read More »
Sure, you have a website, but wouldn’t you rather own a conversion machine instead? If you agree that the sounds of virtual cash registers are music to your ears, discover how the best Conversion Rate Optimization (CRO) methods can turn any website into a sales superstar. CRO is not some magic or pseudo-science. It’s the
7 CRO Methods: Turn Your Website into a Conversion Machine Read More »
Over three million blog posts are published every single day. Regardless of the competition, content marketing has become vital tool for a successful marketing strategy. Today’s buyers love valuable free content that is relevant and compelling. Content marketing helps brands convert prospects into buyers. It’s a strategy that educates people without selling your products and/or
How Content Marketing Can Help Your Business Read More »
Brands often find it confusing to decide which marketing method to select between professional Search Engine Optimization (SEO) and Pay Per Click (PPC) / Search Engine Marketing (SEM). Brands with huge budgets can opt for PPC, but the results won’t be long-lasting. Conversely, brands with smaller budgets can opt for SEO to ensure long-lasting benefits.
#PPC or #SEO – Which is Better for You? Read More »
Whether you’re new to online marketing or a seasoned marketer, one thing is abundantly clear: learning is a constant in this ever-evolving industry. We’re not even halfway through 2019, and there have already been several new updates to Google’s search algorithms. Influencer marketing has seen a shift to mainstream marketing, for example. According to Forbes,
Pay-Per-Click Demystified: A Snapshot of PPC Advertising in 2019 Read More »
With so much choice on the internet, local businesses can feel drowned out. Many of us use the web to access things we can’t find locally. But does that mean local businesses shouldn’t worry about their internet visibility? Not so fast! Local products and services are increasingly popular. Some studies suggest hat interest in local
Take Over Google Maps With These Local SEO Tips Read More »
A lead generation funnel is a vital part of digital marketing, and yet only 32% of businesses have it identified. Why? BBuilding an efficient lead generation funnel requires alignment of many details. If you approach it the wrong way, you stand to jeopardize the entire process. When it comes to creating a lead gen funnel,
How to Build a Lead Generation Funnel: Key Steps [Infographic] Read More »
When customers turn to you for information about a product or service, they’ve likely encountered a pain point: They have a problem they need to solve. Even more importantly, they need you to figure out if you can assist them. It’s that plain and simple. It might be a big problem—say, they have something new
Lead Nurturing: How to Do It The RIGHT Way [INFOGRAPHIC] Read More »
In the digital marketing world, content plays a key role, and rightly so! By writing quality and benefit-focused content marketers can both: Attract users’ attention, and Improve their brand visibility online More importantly, content can help them improve their website ranking on the SERPs (Search Engine Results Pages). If you are a running an SEO
What Is The Optimal Content Length For SEO? [INFOGRAPHIC] Read More »
