Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all […]
How to Approach Link Building The Right Way: 7 Key Steps Read More »
In today’s digital age, influencers are hot property. Because of this fact, influencer marketing has become the fastest growing customer acquisition method. Brands, who once spent their time chasing celebrities instead, are now turning to influencers to endorse their products. Collective Bias proved this point in a recent study, which revealed that 30% of consumers are
5 Common Influencer Marketing Mistakes to Avoid Read More »
“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today: Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly
The Psychology Behind Sharable Content Read More »
When you are running a business, you have to be at the top of your game at all times. It’s important to constantly seek out ways to expand your business and generate increasing revenues over time. Your website is an important piece of the entire success formula. Don’t settle for a merely “good” website. Find
How Social Media Web Design Can Help Drive Revenue Read More »
Did you know that you can improve your SEO by using infographics? Yes, this is possible. As a matter of fact, many websites–including our own–also use infographics to build links and increase brand awareness. Don’t believe me? I’ll give you a real-life example. Here’s an infographic our design team created on behalf of digital marketing
Boost Your SEO Using Infographics Read More »
Think about the last item you purchased a product or service. Then consider why you chose that specific option. Nine times out of ten, you were influenced by the review or advisement of someone who had experience with the product. According to study conducted by TrustRadius, 76 percent of respondents who were in an active
Why You Should Encourage Customer Reviews, And How To Do It Read More »
While you would normally use a single page to target a particular keyword, you will certainly come across situations where you want to target multiple keywords on the same post or page. For instance, many keywords and phrases are similar or interchangeable. When you find these types of keywords, your best bet is to go
How to Target Multiple Keywords on One Page Read More »
Streaming on Facebook Live became a hot trend during 2018, and continues to this day. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched 3x more than non-live videos, your
7 Ways To Use Facebook Live For Your Business Read More »
Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media. All of us, around the
Social Media Best Practices for 2018 – INFOGRAPHIC Read More »
Success in digital marketing relies on many factors. One such factor for success is a solid location-based strategy. Google My Business is the first place expert SEOs should start in this capacity. Google My Business is the corner stone to this strategy, and for a very good reason. GMB (for short) is free to use and
Optimizing Your Google My Business Page for Local SEO Benefits Read More »
