Content Marketing

Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

Analytics, Blogging, Content Marketing, Lead Generation, Marketing, Public Relations, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Training, Usability / UX /

The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the […]

Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online? Read More »

5 Not-So-Obvious Reasons To Use Guest Posting To Build Your Brand

Blogging, Content Marketing, Marketing, SEO / Search Engine Optimization /

Enjoy today’s contributed content from professional guest blogger Mason Cameron. There are many ways to get traffic to your website, and they all have their positives. Because there are so many options, you need to decide what will work best for you. It’s possible to spread yourself too thin and see no benefit at all

5 Not-So-Obvious Reasons To Use Guest Posting To Build Your Brand Read More »

Google SEO Guide: Self-Help Resources Online

Blogging, Content Marketing, Research, SEO / Search Engine Optimization, Social Media /

SEOs come in all shapes and forms. Some of us are full-time professionals focused on every single facet of SEO. Of course, with Google leading the pack by a mile in North America, it’s the most important search engine to optimize for. Not to discount Bing or Yahoo, but they account for less than 20% of

Google SEO Guide: Self-Help Resources Online Read More »

Multilingual Tweeting to Further Your Global Brand

Content Marketing, Lead Generation, Marketing, Social Media /

Today’s guest post provided by Shara Clark, who markets and writes about global language school Glovico. In this post, she analyzes how to approach tweeting in multiple languages – why, how, and even a little bit about when. An estimated 13% of the global population speaks English. As a global marketer, that leaves you with

Multilingual Tweeting to Further Your Global Brand Read More »

3 Tips for Building a Strong Online Presence

Content Marketing, Entrepreneurship, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

The following guest post has been contributed courtesy of freelance writer Becky Wilcox. She covers some basic items to keep in mind when working to build out your overall presence online. Take one look at practically any sector of business these days, and it becomes increasingly clear just how important the Internet has become in

3 Tips for Building a Strong Online Presence Read More »

Visual Content, Link Earning, Explainer Videos, and more | Return On News

Analytics, Content Marketing, Marketing, Return On News, SEO / Search Engine Optimization, Social Media /

It has been close to two months since I’ve shared anything via Return On News, so let’s take a break from the normal flow of posts to look at some interesting content I’ve curated to Twitter lately. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On

Visual Content, Link Earning, Explainer Videos, and more | Return On News Read More »

7 Must-Have Plugins for WordPress

Analytics, Blogging, Content Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

The content management system (CMS) landscape is beyond fragmented. There are literally hundreds (possibly thousands) of CMS options available. My personal favorite is WordPress, the CMS platform we use for the Return On Now website and blog. It is also the most frequently used blogging platform today. Plugins: Why They Matter Bloggers love WordPress for

7 Must-Have Plugins for WordPress Read More »

Online Demand Generation: Top Media Vehicles for Driving Leads

Content Marketing, Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B

Online Demand Generation: Top Media Vehicles for Driving Leads Read More »

Scroll to Top