Today we have a guest post from Eric Taylor, who is a freelance writer from Qwaya. In this post, Eric analyzes the differences between managing your Facebook presence in pursuit of “Likes” (i.e. Facebook Likes) and generating quality content to engage the audience. As huge proponents of content marketing, we agree with his assessment. See […]
Facebook Likes vs. Quality Content Read More »
Aren’t you amazed at how large of a backlog you can amass after only three workdays plus a weekend out of office? This is the situation I found myself in after SXSW Interactive 2013. During the event, I was lucky enough to sit in on several outstanding presentations. One of the most intriguing sessions I enjoyed
Viral Video: What It Really Takes To Go Viral Read More »
You can learn a lot from marketing and social media practitioners in virtually any industry. Today’s post focuses on how to use CRM data to better cross promote your products, services, and content (a.k.a. “Social Engagement”). Although our guest author, Vincent Clarke, uses this approach for a promotional products business, the key points are useful
Using CRM Data to Improve Social Engagement Read More »
Today I conducted an “SEO for WordPress” training session for the Austin SEO Meetup Group, at the Flying Saucer in Austin, TX. In preparing for this presentation, I did a lot of research to ensure I was fully up to speed on all of the latest ways to optimize your WordPress website. That was very
SEO for WordPress [Slideshow] from Austin SEO Meetup Read More »
Today at the South By Southwest Interactive Conference, I had the privilege of catching Tim Ferriss (author of The 4-Hour Workweek) present a session about Meta-Learning. What is that? Essentially, it is the idea of “accelerated learning for accelerated times.” We all know that the world is moving fast these days, blazingly fast in fact. This
Meta-Learning: Accelerated Learning For Accelerated Times Read More »
Today, I am excited to unveil a brand new website for Return On Now. This redesign has been in the works for some time now, and we are happy to have it live in time for this year’s South By Southwest Interactive Conference (SXSWi). The new site is improved in many ways, several of which
New Site Live on WP Engine – Just in Time For SXSWi! Read More »
Social media continues to grow in use and acceptance. Meanwhile, it is becoming more complicated. Let’s look at the rationale for rolling out a social media policy within your company. Social Media Complication Brands are especially impacted by growth. Once companies expand beyond 50 or 100 employees, new problems enter the picture. For example: Social Media for
For some time now, there has been the misconception that Google+ is meant to be a competitive social media platform to Facebook and/or Twitter. While social is absolutely part of the core offering, it is NOT the main purpose for G+. Remember Google Buzz and Google Wave? For those of you who do not, these
Author Authority vs. Publisher Authority for SEO Read More »
Content marketing has become every marketer’s favorite topic in the past year. And for good reason. The benefits to your site SEO and overall traffic volume, as well as the fodder for social media sharing and conversations are well documented. It is also rather well known that more frequent generation of content is better. This
Content Marketing or Content SPAM? Read More »
Today, I presented to the Austin SEO Meetup about the Google Penguin Update. It was a lively session with a lot of questions and feedback afterward. For those of you who missed it, here is the overall agenda we covered: What is Google Penguin? What Websites Did Penguin Impact, and Why? How to Google Proof
Building Links In a Post Penguin World from Austin SEO Meetup Read More »
