With all the talk about content marketing these days, guest blogging has become a key driver for link building. If you are new to guest blogging, you are likely struggling to find recipients for your guest posts. We use a very specific process for engaging with potential takers on our guest post requests. Although no […]
Guest Blogging: Finding a Taker for Your Guest Post Read More »
Today, Matt Cutts, the head of Web Spam for Google, released a new video to the company’s GoogleWebmasterHelp stream on YouTube. In it, he talks about upcoming plans for algorithm updates and penalties. Below is our summary of the video contents. Give it a read and then watch the original Google Penalty video for yourself
2013 Google Penalty Plans [Matt Cutts Video] Read More »
Last week, I was speaking to a potential client who had a very negative view of Small Business SEO. Her concern was that it required too much money and effort, and that she could never compete with the “big dogs,” as she called them. She is unwilling to take a leap of faith that won’t
Small Business SEO: How To Compete With The Big Dogs Read More »
WordPress is our CMS of choice for most small- to mid-sized businesses. There are a slew of benefits, from putting web content management in the hands of non-technical staff to providing a platform to launch a site in a short timeframe. It does come with some downside, though. When a platform is built and maintained
WordPress Site Hacked? Start Here. Read More »
SEO providers run the gamut, providing widely ranging value, foresight, and ethics. Top SEO companies stand out from the crowd in a number of ways. If you are planning to hire an outside SEO service to manage your SEO strategy, help with a website launch, or build links, it pays to know what you are
What Top SEO Companies Do Differently Read More »
Today we have a guest post from Eric Taylor, who is a freelance writer from Qwaya. In this post, Eric analyzes the differences between managing your Facebook presence in pursuit of “Likes” (i.e. Facebook Likes) and generating quality content to engage the audience. As huge proponents of content marketing, we agree with his assessment. See
Facebook Likes vs. Quality Content Read More »
Aren’t you amazed at how large of a backlog you can amass after only three workdays plus a weekend out of office? This is the situation I found myself in after SXSW Interactive 2013. During the event, I was lucky enough to sit in on several outstanding presentations. One of the most intriguing sessions I enjoyed
Viral Video: What It Really Takes To Go Viral Read More »
You can learn a lot from marketing and social media practitioners in virtually any industry. Today’s post focuses on how to use CRM data to better cross promote your products, services, and content (a.k.a. “Social Engagement”). Although our guest author, Vincent Clarke, uses this approach for a promotional products business, the key points are useful
Using CRM Data to Improve Social Engagement Read More »
Today I conducted an “SEO for WordPress” training session for the Austin SEO Meetup Group, at the Flying Saucer in Austin, TX. In preparing for this presentation, I did a lot of research to ensure I was fully up to speed on all of the latest ways to optimize your WordPress website. That was very
SEO for WordPress [Slideshow] from Austin SEO Meetup Read More »
Today at the South By Southwest Interactive Conference, I had the privilege of catching Tim Ferriss (author of The 4-Hour Workweek) present a session about Meta-Learning. What is that? Essentially, it is the idea of “accelerated learning for accelerated times.” We all know that the world is moving fast these days, blazingly fast in fact. This
Meta-Learning: Accelerated Learning For Accelerated Times Read More »
