Last week, we looked at Instagram in the abstract — as something Margaret Atwood may have written at the turn of the century — and then, with a high-level geopolitical analysis — because I fancy the work that Stratfor and the like do for our society. Now let’s get down to brass tacks, por fin, okay? As I’ve said in […]
Instagram Pros and Cons for Small Business Marketers: 2016 Social Media Series Read More »
And now, the thrilling conclusion to our mini-series: The Visual Social Platforms: Which One Should Busy Small Biz Folk Be On Now. All You Need to Know Is in the Title — Because Facebook Imagine seeing that title on the worn spine of a paperback in a used bookstore before the turn of the century, if
2016 Social Media Series: Why Instagram? Because Facebook. Read More »
Last week, we took a brief foray into the history of the digital social media so that we could make better informed, supportable decisions on how to allocate our social media and content marketing dollars and efforts. This week, we’ll dive a bit deeper into the “visual platforms” of Tumblr, Pinterest, and Instagram. I will
Which Visual Social Media Should Small Business Use, and Why? Read More »
Whereas Facebook and LinkedIn each merited their own series of posts, we will now turn our attention to Tumblr, Pinterest, and Instagram. For our purposes as small business owners, local and online merchants, one-man-bands, and other bootstrappers, let’s lump these three together as the “visual platforms,” i.e. the newer, sexier social media. But, let’s put air
2016 Social Media Series: Everybody Just Calm Down Read More »
This week, as promised, we’re going to delve into LinkedIn for Small Businesses, Nonprofits, Private Practitioners, and all the Main Street Mom and Pops. Let’s start with Pulse. Pulse is new in the world and newer on LinkedIn. Aside from being “the world’s first personalized business news digest,” or whatever, it’s a lead gen engine
LinkedIn Pulse: 2016 Social Media Series Read More »
In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable plans around content marketing for small businesses. Bet on
2016 Content Marketing for Small Businesses: Back to Basics Read More »
I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define
Is Your Small Business Niche a Fit for Social Media? Read More »
Fa la la la, la la, la la. Whether you celebrate Krampus or Kringle, Festivus or Feliz Navidad, Kwanzaa, Hanukkah, Solstice or Star Wars, we’re in the thick of the hap-hap-happiest time of year, you guys. Soon enough, we’ll see the fireworks sparking off in Sydney and not long after, that great big ball will
Social Media and Content Marketing Predictions for 2016 [Expert Roundup] Read More »
It’s that time of year again, kids. Has been since before Back to School, if you go by what’s on the grocery store shelves, which is Halloween candy, of course. And pumpkin spice everything. Everywhere. Conspicuously, self-consciously, ironically, and comically as more than one of this month’s expert panel have pointed out. In just a
Best Holiday Promotions: 8 Experts Chime In [Roundup] Read More »
Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and
Calculating ROI & Other Metrics for Social (Salon) Sales Read More »
