Posts by Suzanne Hoenig

How to Configure a Small Business Facebook Page

This is for all of you late bloomers, wall flowers, hangers-on, lurkers, and sane people who’ve rightly been avoiding the juggernaut that is Facebook. Those who haven’t considered a Facebook page until now. This is for all of you still recovering from the economic downturn. For those of you whom are bootstrapping your own small business,…

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It’s 2016: Let’s Get Started with Facebook Marketing

To All the Facebook Pages I’ve Loved Before I can’t remember how many Facebook pages I’ve set up and administered by this point. It’s not countless; I just don’t care to count it. I’m still listed as an admin on a few client accounts and receive those page notifications. I thought it was reasonable to…

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2016 Content Marketing for Small Businesses: Back to Basics

In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable plans around content marketing for small businesses. Bet on…

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Is Your Small Business Niche a Fit for Social Media?

I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define…

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How Easy Is Repurposing Content for Small Business?

Have you ever considered repurposing content as part of your overall marketing strategy? Should you? When we asked content marketing experts the biggest mistakes they still see people making, several concurred on one point in particular, Content Marketers: You’re selling yourself short when you don’t reuse, repurpose, and repromote your material.   Good Content Strategy…

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Engage Your Audience with Social Media Contests

We’ve talked before about social media contests, particularly the hashtag contest: to generate momentum for your brand’s social properties to raise engagement with your brand to develop relationships with your would-be brand advocates Now, let’s talk about contests that do more. Contests that bring in some of that good good, that UGC. UGC stands for User-Generated…

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Serve Your Customers Socially, Even in Messy Situations

TL;DR (Too Long; Didn’t Read) Post Highlights Brands should see social customer service not just as a responsibility and a privilege, but for the opportunity it represents. 4 brand opportunities for customer service on social media: Resolve and Defuse Answer Questions and Comments Monitor and Thank Active Listening and Outreach Recently we talked about how…

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