Posts Tagged ‘ecommerce’
4 Email Marketing Tips for Better Ecommerce Sales
Email marketing is the second most effective online marketing channel. It helps you build stronger relationships with your existing customers, increase their loyalty, and boost your sales. This research from McKinsey found that email marketing is 40 times more effective for acquiring new customers than other online channels, including search, social media, and direct mail. With…
Read MoreHow Shopping Has Changed in Recent Years [INFOGRAPHIC]
Ever since the introduction of ecommerce, shopping has been transformed. As soon as it was available, many tech-savvy pundits jumped on board. They espoused the benefits of shopping online, cheering on the comfort of being able to shop from your couch on any number of online stores you desire. They were enamored with how easily…
Read MoreHow to Calculate and Improve Your eCommerce Abandonment Rate
A key aspect of selling online is turning your site visitors into paying customers. It’s not enough to have a potential customer visit your site and then leave, or to place items in a shopping cart and leave the site before buying. This is known as cart abandonment. It’s important, then, that you know how…
Read More6 Simple Ways To Make Your eCommerce Store Look More Professional
So, you’ve launched an online store – congrats! What you might have quickly realized, though, is that simply having the right product isn’t enough. Just like shoppers in the real world won’t enter a store if it looks unpresentable, your online visitors will quickly click away from an unprofessional website. Conversions and sales will be…
Read MoreHow to Use RFM Segmentation to Reach Your Ideal Audience
Stop for a moment and think of the stores you love. It may be your local bakery shop, or perhaps the coffee shop you frequent on your way to work. Perhaps it is a fashion retailer. Whatever it is, stop and think for a moment of the things that make you go back to that…
Read MoreHow Product Bundling Can Boost Your E-Commerce Sales
Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through all the options on the shelf? Maybe you…
Read More6 Tips to Improve Your Online Customer Experience
Not so long ago, the quality of the product or service was the single most important factor in defining the success of an online business. Things have changed a lot. Now, customer experience has become an equally important area in which online businesses need to excel to beat the competition. The ecommerce competition, by the…
Read MoreLink Building for Your E-Commerce Website: 4 Things To Consider
When it comes to your e-commerce website, link building is the most challenging part out of the entire SEO process. Experienced SEO specialists are quite aware that they will need strong links to get a site highly ranked. But the question remains, how does one build links that will positively affect their website’s rankings? There…
Read MoreEssential Design Aspects for eCommerce Websites
When you decide to take your business to a higher level and start an online shop, you are bound to be hit by a slew of information. Even with a firm grasp on how to conceptualize an online store, it is always good to make sure you know about all the fine details that make…
Read MoreHow to Convert Your Website Visitors into Buyers
Want to know what turns a website visitor into a product buyer? There are many facets to selling online, especially if you use a sales funnel. Here you will discover all you need to know to start converting web visitors into buyers. You do it by managing their expectations, gaining their confidence, and getting them…
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