Posts Tagged ‘ecommerce’

How to Build a Lead Generation Funnel: Key Steps [Infographic]

A lead generation funnel is a vital part of digital marketing, and yet only 32% of businesses have it identified. Why? BBuilding an efficient lead generation funnel requires alignment of many details. If  you approach it the wrong way, you stand to jeopardize the entire process. When it comes to creating a lead gen funnel,…

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5 Psychological Tricks To Give Your Online Sales A Boost

There’s a lot of noise and confusion in the online space. Many marketers find it a major challenge to get customers to choose your product over the next one on their list. Although it is not straightforward, there are some psychological tricks that can help you tap into the minds of your potential customers. If…

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4 Email Marketing Tips for Better Ecommerce Sales

Email marketing is the second most effective online marketing channel. It helps you build stronger relationships with your existing customers, increase their loyalty, and boost your sales. This research from McKinsey found that email marketing is 40 times more effective for acquiring new customers than other online channels, including search, social media, and direct mail. With…

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How Shopping Has Changed in Recent Years [INFOGRAPHIC]

Ever since the introduction of ecommerce, shopping has been transformed. As soon as it was available, many tech-savvy pundits jumped on board. They espoused the benefits of shopping online, cheering on the comfort of being able to shop from your couch on any number of online stores you desire. They were enamored with how easily…

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6 Simple Ways To Make Your eCommerce Store Look More Professional

So, you’ve launched an online store – congrats! What you might have quickly realized, though, is that simply having the right product isn’t enough. Just like shoppers in the real world won’t enter a store if it looks unpresentable, your online visitors will quickly click away from an unprofessional website. Conversions and sales will be…

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How Product Bundling Can Boost Your E-Commerce Sales

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through all the options on the shelf?   Maybe you…

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6 Tips to Improve Your Online Customer Experience

Not so long ago, the quality of the product or service was the single most important factor in defining the success of an online business. Things have changed a lot. Now, customer experience has become an equally important area in which online businesses need to excel to beat the competition. The ecommerce competition, by the…

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Link Building for Your E-Commerce Website: 4 Things To Consider

When it comes to your e-commerce website, link building is the most challenging part out of the entire SEO process. Experienced SEO specialists are quite aware that they will need strong links to get a site highly ranked. But the question remains, how does one build links that will positively affect their website’s rankings? There…

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