Posts Tagged ‘black hat seo’
SEO Trends: Evolution Over 27 Years
At the beginning of the Internet era, no one could fathom how important Search Engine Optimization (SEO) would become between that time and today. After almost 30 years, SEO has evolved from a simple three-letter term to a complex structure that creates, maintains and adapts valuable connections between content and users. It connects people with…
Read More10 Failing Link Building Techniques in 2018
As long as SEO exists, links will remain one the most important ranking signals for Google and the rest of the search engines. Great SEO performance equals great business results. That’s why the majority of big brands, small businesses, and solo digital marketers are focusing their time and attention on the most prominent SEO practice:…
Read MoreWhy White Hat SEO is The Only Way You Should Pursue Rankings
Want to be at the top of the SERPs for your most important search keywords? Everyone wants to be on top of Google’s results. Why? Because you’ll get more traffic, and subsequently, more sales. How you get to the top also depends on the kind of SEO that you’re doing. Some don’t want to put…
Read MoreINFOGRAPHIC: What to Look For In a Monthly SEO Package
Enjoy today’s guest post and infographic from Toby Dean of WL Media HK. Gone are the days when having a website was considered an unnecessary luxury that only large companies could afford. A regularly updated website along with a good online presence is quite essential today for big and small businesses alike. If done regularly,…
Read MoreGoogle Disavow Tool: Is It Still Useful for Off-Page #SEO?
Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we all cleaning up our links you ask? Surely you’ve heard of Google Penguin. If you…
Read MoreTop 12 Lame Excuses For Not Doing SEO
As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer. Most prospects come to us via referral, and as such, they already understand why they should be…
Read MoreSocial Media and Content Marketing Predictions for 2016 [Expert Roundup]
Fa la la la, la la, la la. Whether you celebrate Krampus or Kringle, Festivus or Feliz Navidad, Kwanzaa, Hanukkah, Solstice or Star Wars, we’re in the thick of the hap-hap-happiest time of year, you guys. Soon enough, we’ll see the fireworks sparking off in Sydney and not long after, that great big ball will…
Read MoreSEO 2016 Predictions
Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is…
Read MoreWhy White Hat SEO Requires Patience
Having played the SEO game for a decade and a half now, I’ve seen it all. Not very long ago, you could get away with all sorts of tricks to drive organic traffic. Purchased links, link wheels / schemes, keyword stuffing, and a laundry list of other spammy black hat “techniques.” Of course, we should…
Read MoreReturn On News: 100 Blogging Lessons, SEO Pitfalls, & More
It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week…
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