Posts Tagged ‘b2b’
How to Brainstorm Content for Your Website
Content marketing reigns supreme in today’s always-on, hyper-competitive global marketplace. Consider the results of a recent survey of over 1,500 marketing agencies, B2B and B2C companies, and other organizations. The survey revealed that 84% of respondents have a content marketing strategy. However, among these respondents, only 11% said they believed their content marketing strategy was…
Read MoreHow to Create High-Converting B2B Instagram Content: 5 Tried-and-Tested Tips
Are you struggling to create a content calendar for your business profile on Instagram? You’ve read all those expert tips on how to use hashtags, when to publish stories, and how often to organize giveaways, but you still don’t know how to make sure your content is top-notch and high-converting. We know that creating quality…
Read MoreBest B2B Lead Generation Tactics for your Digital Marketing Strategy
If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true…
Read MoreHow to Start a Successful Online Business During the COVID-19 Pandemic
Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost…
Read MoreHow To Improve Your B2B Content Marketing
It doesn’t matter whether you are strictly an online company or an international enterprise with retail storefronts across the globe. In either situation, B2B marketing plays a major role in your ongoing growth. However, improving on the B2B marketing foundation can be difficult, especially with growing competition and a break-neck pace of changing trends. According…
Read More5 Tips on How to Work With Social Media Influencers
Many brands face a serious consumer trust crisis. The reason for that lies in misleading and false statements and all those customer expectations that companies fail to live up to. No wonder that a stunning 92% of consumers are more likely to trust recommendations from others over brand messages. Even if those “others” are perfect…
Read MoreHow to Advertise on LinkedIn: A Complete Guide
LinkedIn is too often an afterthought for many marketers, who choose instead to focus the majority of their social media advertising on Facebook alone. But with a network of 500 million professionals and counting, the smart marketer considers it a no-brainer to take full advantage of this platform. LinkedIn is the largest B2B platform ever…
Read MoreHow to Write For A B2B Audience in 2017
Writing is writing, right? And compelling copy always converts, no matter the audience, right? No, not really. There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different. Here are just a few ways how: B2B audiences are less varied – in terms of preferences, demographics, desires,…
Read MoreThe Importance of Social Media for B2B Marketers
Nowadays, you’d be hard pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and for entertainment. It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason…
Read MoreTop 12 Lame Excuses For Not Doing SEO
As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer. Most prospects come to us via referral, and as such, they already understand why they should be…
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