Think about the last item you purchased a product or service. Then consider why you chose that specific option. Nine times out of ten, you were influenced by the review or advisement of someone who had experience with the product. According to study conducted by TrustRadius, 76 percent of respondents who were in an active […]
Why You Should Encourage Customer Reviews, And How To Do It Read More »
Streaming on Facebook Live became a hot trend during 2018, and continues to this day. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched 3x more than non-live videos, your
7 Ways To Use Facebook Live For Your Business Read More »
Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the key to improving the quality of said information. In other words, data delivers engagement, efficiency, and accuracy. Strategic
11 Common Misconceptions about Using Data in Marketing Read More »
Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media. All of us, around the
Social Media Best Practices for 2018 – INFOGRAPHIC Read More »
As an entrepreneur, you’ve almost certainly heard the saying “content is king.” This statement, made famous by Bill Gates way back in 1996, has essentially shaped the way marketers have operated for the past two decades. For those who are just setting out on their entrepreneurial journey, though, this sentiment can be a bit misleading.
Generating Leads With Content: 3 Things Most Businesses Get Wrong Read More »
In the present times, hashtags have become a vital element of each and every popular social media channel. Hashtags are popular and will remain so due to the value they provide. Basically, hashtags help people discover new information on different topics. Studies have shown that businesses which use hashtags on Twitter and Instagram are improving
Hashtag Marketing: Boost Social Media Effectiveness Up to 40% Read More »
Nowadays, marketing your brand on social media is a no-brainer. The potential is huge, as millions of your potential customers are logging onto social media portals on a daily basis. Top platforms like Instagram, Facebook, Twitter and Snapchat receive the majority of the social media traffic. Therefore, you need to ensure there is brand consistency
Social Media Tips to Improve Brand Consistency Read More »
The days when marketers can design one-size-fits-all marketing campaigns for brands and products are gone. Consumers now want information tailored according to the preferences and needs of their age group. You can’t target Baby Boomers using Snapchat videos, can you? No – right. This is exactly why you need to change your approach from one-size-fits-all
Generational Marketing: Target the Family, Not the Individual [Infographic] Read More »
The way you manage a website and domain is important in driving its Google search ranking. A well-designed webpage is able not only to put you among top 10 results, but can also earn you a featured snippet. This SEO feature has the potential of improving your credibility in the eyes of Google. Even better,
How to Optimize Featured Snippets to Improve Your Google Credibility Read More »
Social media plays an essential role in content promotion. Now that it has gone mainstream, more people are exploiting social media sites to keep in touch with their friends, look up news and see what others are doing. Businesses have not been left behind. They are rapidly adjusting as well. With each coming day, businesses
9 Strategies to Write Clickable Content for Every Social Network Read More »
