Mobile

AdWords Conversion Rate Feature Image

Which Google AdWords Conversion Rate Should You Be Tracking?

Analytics, Lead Generation, Marketing, Mobile, Search Engine Marketing /

After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In the old reporting UI, they had the following: Conversions (1-per Click) Conversions […]

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Which Marketing Channels Provide the Most Value?

Which Marketing Channels Provide the Most Value?

Blogging, Content Marketing, Lead Generation, Marketing, Mobile, Research, SEO / Search Engine Optimization, Social Media /

We’ve all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers. Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing

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Google AdWords Enhanced Campaigns Screenshot

Bid Adjustment Options in Google AdWords Enhanced Campaigns

Lead Generation, Marketing, Mobile, Search Engine Marketing /

After months of ado about the universal rollout of Google AdWords Enhanced campaigns, the date of “forced upgrade” passed during July, 2013. Now that everyone is on the enhanced campaign platform, it is time to start getting our arms around all of the new capabilities it presents. Google AdWords legacy campaigns offered a limited feature

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New Return On Now Website Hosted on WP Engine

New Site Live on WP Engine – Just in Time For SXSWi!

Blogging, Content Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX /

Today, I am excited to unveil a brand new website for Return On Now. This redesign has been in the works for some time now, and we are happy to have it live in time for this year’s South By Southwest Interactive Conference (SXSWi). The new site is improved in many ways, several of which

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2013 Online Marketing Predictions From Around the Web

Analytics, Lead Generation, Marketing, Mobile, Research, SEO / Search Engine Optimization, Social Media /

As we get a couple of weeks or so into 2013, most of the “predictions” columns, articles, and blog posts have made their way out onto the web. This annual tradition is one that most of us either love or hate. I tend to take a non-biased view to start, but there does come a

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Why Aren’t More Of Us Optimizing Websites for Mobile Browsing?

Analytics, Mobile, Research, Search Engine Marketing, SEO / Search Engine Optimization, Usability / UX /

My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional devices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to

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Online Demand Generation: Top Media Vehicles for Driving Leads

Content Marketing, Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B

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