Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by how many people know very […]
Beginner’s Guide to Google AdWords Read More »
Want to be at the top of the SERPs for your most important search keywords? Everyone wants to be on top of Google’s results. Why? Because you’ll get more traffic, and subsequently, more sales. How you get to the top also depends on the kind of SEO that you’re doing. Some don’t want to put
Why White Hat SEO is The Only Way You Should Pursue Rankings Read More »
Happy new year, dear readers! Although I’m a little later than I have been in the past couple of years with this post, the time has come to share my SEO 2018 predictions and trends to watch. It would be easy to dismiss the notion of a predictions post altogether, given the massive changes we
SEO 2018 Predictions and Trends Read More »
Modern companies invest enormous budgets into marketing these days. Marketers are struggling to create better and more amusing content than their competitors, all while hoping they can show tangible results for their efforts. To show results, you need to have conversions. And in that capacity, success all comes down to success of your landing pages.
10 Landing Page Mistakes You Should Never Make Read More »
When it comes to online marketing, there are a lot of resources out there for both starting and established marketers alike. The best practices in the industry are widely discussed, as well as potential mistakes made in the course of implementing campaigns. For those who are just starting out in online marketing, especially small business
7 Online Marketing Mistakes Small Business Owners Make Read More »
Writing is writing, right? And compelling copy always converts, no matter the audience, right? No, not really. There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different. Here are just a few ways how: B2B audiences are less varied – in terms of preferences, demographics, desires,
How to Write For A B2B Audience in 2017 Read More »
Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we all cleaning up our links you ask? Surely you’ve heard of Google Penguin. If you
Google Disavow Tool: Is It Still Useful for Off-Page #SEO? Read More »
The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can
Management of SEO or PPC: Why Not Both? Read More »
When you decide to take your business to a higher level and start an online shop, you are bound to be hit by a slew of information. Even with a firm grasp on how to conceptualize an online store, it is always good to make sure you know about all the fine details that make
Essential Design Aspects for eCommerce Websites Read More »
When it comes to digital marketing, content plays a vital role and rules all other methods of online promotions. Content marketing is the fastest growing specialty in digital marketing. Experts make use of various approaches to do it effectively. For any business, quality content provides a great way to engage effectively with customers and to
6 Tips to Using Social Media for Content Marketing Read More »
