I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical performance). To get it right, you need to pick good blog titles that will drive clicks and views. As alluded to in a previous post, […]
When Blog Titles Go Bad: 9 Ways To Botch It Read More »
There is a wide range of approaches to authoring blog post content. One of the most popular formats is the list post. Not only does a list post offer a ready made structure to start brainstorming list items, but it is also highly likely to earn social shares. In fact, according to recently published analysis, list
How to Craft an Engaging List-Based Blog Post Read More »
Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter,
Content Curation: 9 Things To Keep In Mind Read More »
Today we bring you a guest post outlining a very cool offering for selling digital products right out of WordPress. It is easy to set up and does not require any coding (a huge plus if you’re a writer and not a techie). The product, Sellfy, is free to use until you sell any products,
Start Selling Digital Products in WordPress Quickly & Easily Read More »
Back in late 2011, Google rolled out a feature for Adwords called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and are available in AdWords. The premise behind why these were introduced is that we can’t read the minds of searchers. Google estimated back in 2011
AdWords Dynamic Search Ads: Say Hello to Semantic SEM Read More »
As a huge proponent of inbound marketing, I also have a soft spot for social media as a marketing vehicle. It has been a fantastic tool in our content promotion and demand gen efforts. At the same time, there have been instances where I felt tired of social media. Burned out even. Unmotivated to look
5 Signals You Need To Back Off Social Media Read More »
Every blogger faces it sooner or later – a big fat wall that slows or prevents the build out of great posts. In most cases, it isn’t the actual process of writing that is the problem. It is just getting harder and harder to find blog topics that will help you stand out. If you
7 Reasons It’s Getting Harder to Pick Blog Topics Read More »
Pretty much any company worth their salt is engaged in using social media in some capacity for business purposes at this point. As someone who has built a solid consulting agency using social media and content marketing, I can attest to the value of it holistically. But as with any marketing channel, return on investment comes into the
Measuring Social Marketing ROI: Possible or Pipe Dream? Read More »
Today I presented the third installment of the Content Marketing series on behalf of SCORE-Austin at their offices here in town. It was good to see some familiar faces from my previous session, and also good to welcome in some new folks for the material. We covered a lot of ground in the class, most
Content Marketing: Grow Your Business With Social Media Read More »
Search Engine Marketing, also known as Pay Per Click Advertising in many circles, can drive some outstanding results for businesses of all sizes in pretty much any industry. The key is to build the campaigns properly, including both the overall structure, the keywords targeting, and finally, how you work to discourage bad clicks. Negative keywords
Negative Keyword Master List for PPC Advertising Read More »
