Marketing

Social Business Transformation: Empowering Customer Experience through Social Media

Social Media : Empowering Customer Experience

Social media is now a widely used marketing tool to build brand awareness. Aside from this though, businesses are now also leveraging social media to provide customer service. Customers nowadays are present in multiple social media channels. This made businesses realize that they can uze these platforms to engage with their target markets and provide […]

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Social Media Goals: Like a Labyrinth?

Do You Even Know What Your Social Media Goals Are?

Not quite another four-quadrant model — 4R’s Reach, Revenue, Retention, & Relationship Let’s step through this labyrinth, so you can get some traction out of your social media efforts. You already know it’s important to have goals “Having” goals takes a lot of work. I mean, sure, I’d like to be rich. Or thin. Or

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Google is Key For Tracking Website Visitors

How to Attract Visitors to Your Website

Search Engine Optimization or SEO has its own ways for driving traffic in the form of website visitors to a page. There are simple tactics that can make a huge difference to your position on the Search Engine Results Page – and only when applied well can a site assure a free and constant flow of website

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Should a small business bother with social media or not?

Should Your Small Business Bother With Social Media?

Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative class; Millennials displacing Boomers

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Your website is a lot like a new home.

8 Ways to Beef Up Your Content (and Boost Conversion Rate)

Your website is a lot like a new home. When you build a house, you invest in professionals to build a house that’s structurally sound, and is the nicest one on the block. If you only furnish your new home with cheap, second-hand furniture, your ability to impress people will stop at the front door.

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How to Grow Website Traffic Without Advertising

How to Drive Website Traffic Without Advertising

Today we offer you a guest post courtesy of Eve Haugen, on behalf of QuickSEOResults. Enjoy the guest post. I did not launch my website. I let it drift into the great ocean of the internet, barely causing a ripple. This was poor planning on my part. I regularly updated my content and kept it

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Free Marketing Tactics To Promote Your Business

16 Free Marketing Tactics For Promoting Your Business

With all the talk about bootstrapping and growthhacking, it has become clear that more of us want to self-fund our businesses at least in the early stages of building them out. In the old days, you mostly had to pay to advertise for any marketing benefits to come your way. Today, though, we have a

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Authenticity: The Key to Inbound and Internet Marketing

Authenticity is the Key to Successful Inbound and Internet Marketing

Internet marketing has been around for years, but it continues to evolve before our very eyes. How long have you been involved in the internet game? If longer than five years, you witnessed the “old west” feel of the internet’s early days. Back then, SEO was more about keyword density, sites ranked based on having

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Why SEO Is the Best Inbound Marketing Investment

Why SEO Is the Best Inbound Marketing Investment

During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works. In reality, inbound is a mix of tactics and strategies that set you up to receive

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