We all know that the customer is king. They are the lifeblood of our businesses. Without them, our businesses will fail. It makes sense then to exert much effort into making them happy and keeping them satisfied. One way to do that is to put them first.
There are a lot of ways to prioritize our customers but sometimes it’s difficult to determine the customer service myths from the strategies that will give you and your customers the most value. To help you, we’ve listed down 5 of the best tips and tools to set you on track.
Customers love it when they feel valued. You can make them feel how important they are to you by listening to what they have to say. Their thoughts and experience about your products and services will give you valuable information that you can use for further improvement and innovation.
Gathering customer feedback nowadays can be made easier and faster through online surveys. Tools such as Survey Gizmo and Survey Monkey, for instance, allows you to create surveys quickly and easily send them to customers via email.
Keep customers up-to-date
Speaking of email, it can also be used to keep your customers up-to-date. They will appreciate any news about upcoming events, rewards, promos and products that they can look forward to.
Email newsletter tools such as Mailchimp lets you create newsletters with easy-to-use templates that you can send to your customers. It even allows you to create customer groups that lets you send personalized emails only to a specific target market.
Customers hate having to wait so long for an issue to be resolved. They expect quick and accurate answers to their problems, and you can provide them easily by using a help ticket or help desk system. These systems provide predictive support, allowing a company not just to anticipate problems but also to proactively work on solving them.
Systems such as Service Cloud, for instance, are able to track issues from beginning to end and gives your customers notifications on the progress, letting them know that you are on top of everything.
Provide multi-channel customer support
Customers these days want to be able to reach you fast. Providing your customers with multiple ways to contact you will lessen frustration on their part and will help resolve more problems and issues in a day.
Social media is a great tool to use for customer service because almost everyone has gone digital and is on at least one platform. Twitter is currently one of the most actively used social media platform for customer service around the world.
While it’s always good to acquire new customers, it actually costs businesses 5 to 10 times more than it does to sell to an existing one. Current customers also spend 67% more than new customers, which means that businesses must take great efforts into rewarding loyalty.
There are many different types of customer loyalty software available these days. There are solutions that track customer purchases, record points earned, and even categorize customers into different loyalty levels. They make things easier for businesses not only to give rewards to loyal customers, but also to establish a long-term relationships with them.
These are just some of the top tips you can use to help you put your customers first. The key is to find out what matters most to your customers. Having the right tools will also help you provide them with better customer service.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
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