Nowadays, marketing your brand on social media is a no-brainer. The potential is huge, as millions of your potential customers are logging onto social media portals on a daily basis. Top platforms like Instagram, Facebook, Twitter and Snapchat receive the majority of the social media traffic. Therefore, you need to ensure there is brand consistency […]
Social Media Tips to Improve Brand Consistency Read More »
The days when marketers can design one-size-fits-all marketing campaigns for brands and products are gone. Consumers now want information tailored according to the preferences and needs of their age group. You can’t target Baby Boomers using Snapchat videos, can you? No – right. This is exactly why you need to change your approach from one-size-fits-all
Generational Marketing: Target the Family, Not the Individual [Infographic] Read More »
Social media plays an essential role in content promotion. Now that it has gone mainstream, more people are exploiting social media sites to keep in touch with their friends, look up news and see what others are doing. Businesses have not been left behind. They are rapidly adjusting as well. With each coming day, businesses
9 Strategies to Write Clickable Content for Every Social Network Read More »
Selecting high performing search terms are one of the most important aspects of running paid search campaigns. Often, your branded keywords are where you end up with the lowest CPC and highest CTR. However, many advertisers are skeptical about this practice because they already appear first in organic search listings. Understanding Branded Terms Branded terms
Defending Your Territory: The Need to Bid on Your Brand Terms Read More »
YouTube marketing is important not only for the active members of the YouTube community, but for all SEO practitioners, too. If you own a website that’s not particularly linked to video and you don’t bother producing YouTube videos for the sake of marketing, you’ll have to change something about that. YouTube is getting more traffic
The Ultimate Guide on SEO for YouTube Videos Read More »
Enjoy today’s guest post and infographic from Toby Dean of WL Media HK. Gone are the days when having a website was considered an unnecessary luxury that only large companies could afford. A regularly updated website along with a good online presence is quite essential today for big and small businesses alike. If done regularly,
INFOGRAPHIC: What to Look For In a Monthly SEO Package Read More »
Focusing your marketing strategy around influencers can be an effective way of quickly gaining exposure for your brand. But what exactly is an “influencer?” An influencer can be considered anyone who has an impact on the way people think or feel about things. When they have this characteristic coupled with a loyal online following, the
The Do’s and Don’ts of Influencer Marketing Read More »
While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% penetration. This is not some fairytale story! Social media is the best way to
How to Find the Right Balance on Social Media to Sell More Read More »
Modern companies invest enormous budgets into marketing these days. Marketers are struggling to create better and more amusing content than their competitors, all while hoping they can show tangible results for their efforts. To show results, you need to have conversions. And in that capacity, success all comes down to success of your landing pages.
10 Landing Page Mistakes You Should Never Make Read More »
When it comes to online marketing, there are a lot of resources out there for both starting and established marketers alike. The best practices in the industry are widely discussed, as well as potential mistakes made in the course of implementing campaigns. For those who are just starting out in online marketing, especially small business
7 Online Marketing Mistakes Small Business Owners Make Read More »
