In the shifting sands of SEO, there’s one constant: It’s much better to sit atop the SERPs than it is to rank on page two. How much better? Nearly 30x better. As you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do […]
Why Journalists Are Outranking Marketers in Search (And How We Can Compete) Read More »
A lead generation funnel is a vital part of digital marketing, and yet only 32% of businesses have it identified. Why? BBuilding an efficient lead generation funnel requires alignment of many details. If you approach it the wrong way, you stand to jeopardize the entire process. When it comes to creating a lead gen funnel,
How to Build a Lead Generation Funnel: Key Steps [Infographic] Read More »
When customers turn to you for information about a product or service, they’ve likely encountered a pain point: They have a problem they need to solve. Even more importantly, they need you to figure out if you can assist them. It’s that plain and simple. It might be a big problem—say, they have something new
Lead Nurturing: How to Do It The RIGHT Way [INFOGRAPHIC] Read More »
It doesn’t matter whether you are strictly an online company or an international enterprise with retail storefronts across the globe. In either situation, B2B marketing plays a major role in your ongoing growth. However, improving on the B2B marketing foundation can be difficult, especially with growing competition and a break-neck pace of changing trends. According
How To Improve Your B2B Content Marketing Read More »
There’s a lot of noise and confusion in the online space. Many marketers find it a major challenge to get customers to choose your product over the next one on their list. Although it is not straightforward, there are some psychological tricks that can help you tap into the minds of your potential customers. If
5 Psychological Tricks To Give Your Online Sales A Boost Read More »
Video is the future. As available bandwidth grows enough for us to transfer ever larger amounts of data at lightning speeds, video will take off as the ultimate medium of the future. Video has an immediacy. It tells things as it is. Video excites like no other. If you are watching sports you get right
Video Marketing Statistics 2019 [INFOGRAPHIC] Read More »
As marketers, we know how consistent publishing is the key to content marketing success. It can reward you with better online visibility and help you emerge as a thought leader. But maintaining consistency in content creation is often the biggest challenge. Sometimes you are struggling to find the next content idea. Other times you are
Smart Ways To Generate Content Quickly And Affordably Read More »
Content automation tools are now available for social media. These solutions provide the ability to automate or semi-automate posting to social media channels. The software available can schedule, optimize and publish posts. It can also interact with your audience, curate content from other sites you love, and even write some content. By using content automation
What Can Automated Content for Social Media Do for Your Business? Read More »
Statistics show that mobile users employ “near me” searches not only to find places, but also to buy specific products. It means that whether you own a small Japanese restaurant, or sell handmade lingerie, you can benefit from boosting your local search ranking to generate higher sales. In fact, you don’t need to be an expert in
5 Ways to Create Content That Boosts Your Local Search Rankings Read More »
If you prioritize your online presence within your overall marketing efforts, Local SEO is a must for any and all businesses who target a local area. These types of businesses tend to be B2C. Things like electricians, plumbers, florists, restaurants, dentists, and many more types of small enterprises fit this description. But be careful —
Why Small Businesses MUST Consider Local SEO Read More »
